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Google LSA Cost Per Lead by Industry: 2025 vs. 2026
Google Local Services Ads lead costs have changed for many service industries over the past year. Based on Local Services Ads campaigns managed by 99 Calls, some industries are paying considerably more per lead in 2026, while others have stayed relatively close to their 2025 averages. For service contractors, these industry differences matter when setting …
Read Post »Meet the Team Diane Lovine, Co-Founder of 99 Calls
Meet the Team: Diane Lovine, Co-Founder of 99 Calls Every company has a beginning, and the story behind 99 Calls starts with two entrepreneurs, a small cleaning business, an idea that worked, and a willingness to take a calculated risk. For this edition of our Meet the Team series, we sat down with Diane Lovine, …
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Update: Google Local Services Ads Now Syncs Key Business Details Directly From Your GBP
Google is making another change to how Local Services Ads (LSA) and Google Business Profile (GBP) work together. Over the next two weeks, Google will begin sourcing several important business details directly from your verified Google Business Profile and automatically syncing them to your Local Services Ads account. For contractors already using both GBP and …
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September Is National Suicide Prevention Month: What Home Service Contractors Need to Know in 2026
If you or someone you know is in immediate danger, call 911. For 24/7 help, call or text 988 (Veterans: dial 988, then press 1) or text HOME to 741741 to reach a trained crisis counselor. A note from 99 Calls Last September we wrote about suicide risk in the skilled trades, and what contractors, …
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Google Ads Lead Costs for Junk Removal Services in 2026
If you own a junk removal company, generating a steady flow of new jobs is essential to keeping your trucks and crews busy. Google Ads can put your business in front of customers who need junk hauled away right now, but one question comes up again and again: How much should a junk removal lead …
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What are the lowest CPC and highest CPC campaigns in Google Ads?
The Lowest and Highest CPC Campaigns in Google Ads (2026 Data) Mobile mechanics, mobile detailers, and landscapers pay the least per click on Google Ads. Damage restoration, HVAC, and pool companies pay the most, with some restoration campaigns averaging over $50 per click and topping out near $127. That's the short answer. Here's what it …
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Tips for Getting Your GBP Unsuspended
Tips for Getting Your GBP Unsuspended Seeing that your Google Business Profile (GBP) has been suspended can be alarming, especially when that profile is an important source of calls and leads for your business. For many local businesses, the first reaction is to submit an appeal immediately and explain that the business is legitimate. That …
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Mobile vs. Desktop: How Homeowners Actually Search for Contractors
Mobile vs. Desktop: How Homeowners Actually Search for Contractors Homeowners have more ways than ever to find a contractor. They might search Google from their phone while standing in the backyard, browse project photos from a tablet on the couch, or sit down at a computer to compare contractors before requesting an estimate. For home …
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Google Ads Lead Costs for Landscaping Services in 2026
Google Ads Lead Costs for Landscaping Services in 2026 If you own a landscaping company, keeping your crews busy requires a steady flow of new projects. Google Ads can put your business in front of homeowners at the exact moment they're searching for landscaping services, but one question comes up again and again: How much …
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Meet the 99 Calls Team: Melanie Ivanova
Meet Melanie Ivanova: Turning Data, Creativity & Strategy Into Better Leads At 99 Calls, lead generation is about more than getting the phone to ring. Behind every campaign is a team looking at the details: Google Ads performance, lead quality, landing pages, branding, search behavior, budgets, territories, and the data that tells us what …
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Why Some Contractor Campaigns Start Fast, And Others Need 90 Days to Prove Themselves
Why Some Contractor Campaigns Start Fast, And Others Need 90 Days to Prove Themselves No two Google Ads campaigns are exactly the same. Two businesses can offer the same services in the same market and still see completely different results. Google Ads is both an art and a science. There is no single formula that …
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How to Pass Your GBP Video Verification - The First Time
Google Business Profile Video Verification: Why It’s Important to Get It Right the First Time If Google asks you to verify your business with a video, don't rush through it. Creating the video itself is simple, but getting it wrong can slow down your Google Business Profile verification and, after repeated unsuccessful attempts, you may …
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