Blog
What Happens When You Set Your Google Ads Budget Too Low
What Happens When You Set Your Google Ads Budget Too Low A low Google Ads budget feels safe, but after reviewing 99 Calls Google Ads accounts, we saw that when Google Ads budgets are set below the recommended level, campaigns often produce fewer monthly leads and a higher average cost per lead. With Google Ads, …
Read Post »
Google Is Bringing Local Services Ads Into Google Ads: What Contractors Need to Know
Google Is Bringing Local Services Ads Into Google Ads: What Contractors Need to Know If you use Local Services Ads (LSA), one of the biggest changes in years is on the way. Google has announced that Local Services Ads will gradually move into the Google Ads platform. Instead of managing your LSA account in a …
Read Post »
Meet Keely Cameron: Solving Problems, Driving Leads, and Helping Businesses Grow
Meet Keely Cameron: Solving Problems, Driving Leads, and Helping Businesses Grow Behind every successful marketing campaign is someone making sure all the moving pieces work together. At 99 Calls, that person is often Keely Cameron, our Customer Success & Operations Analyst. From Google Ads and Local Services Ads to website customization, blogging, SEO support, and …
Read Post »
What Is a Landing Page? A Simple Guide for Home Service Businesses
What Is a Landing Page? A Simple Guide for Home Service Businesses If you've ever clicked on a Google search result or an online ad and landed on a page focused entirely on one specific service, you've visited a landing page. While the term gets used a lot in digital marketing, many contractors aren't exactly …
Read Post ».jpg)
Google Ads Lead Costs For Carpet Cleaning Contractors in 2026
Google Ads Lead Costs For Carpet Cleaning Contractors in 2026 If you own a carpet cleaning business, you know that keeping your schedule full requires a steady stream of qualified leads. Google Ads remains one of the fastest ways to generate new customers, but one question comes up time and time again: How much should …
Read Post »
The 90-Day Marketing Test: How to Know If It's Working or If You're Wasting Money
The 90-Day Marketing Test: How to Know If It’s Working or If You’re Wasting Money If you’re a service contractor trying to grow your business, you’ve probably heard every marketing promise imaginable: “We’ll get you more leads.” “We’ll rank you #1 on Google.” “We’ll grow your online presence.” “We’ll help you dominate your market.” But …
Read Post »
A Glimpse at the First 30 Days as a 99 Calls Client: The Process and Why Participation Matters
A Glimpse at the First 30 Days as a 99 Calls Client: The Process and Why Participation Matters More Happens in the First 30 Days Than Most Clients Realize When a service contractor signs up for a Growth Package with 99 Calls, there’s a lot more happening than simply launching a website. In fact, our …
Read Post »
Turning Leads Into Jobs: What Happens After a Homeowner Clicks?
Turning Leads Into Jobs: What Happens After a Homeowner Clicks? Every contractor wants more leads. That’s why so much attention gets paid to Google Ads, SEO, Google Business Profiles, reviews, and website performance. When lead volume slows down, marketing is usually the first place business owners look for answers. But generating leads and turning leads …
Read Post »
Google Updates the GBP Appeals Tool, Making Suspensions Easier to Navigate
Google Updates the GBP Appeals Tool, Making Suspensions Easier to Navigate If you've helped business owners recover suspended Google Business Profiles, you know one of the biggest frustrations wasn't just the suspension itself. It was figuring out what Google actually wanted you to do next. Google has quietly refreshed the Manage Appeals Tool, and while …
Read Post »
Are Google LSA Leads Good? What 3,473 Rated Leads Reveal
Are Google LSA Leads Good? What 3,473 Rated Leads Reveal If you run Google Local Services Ads (LSA), you’ve probably asked the same question as every other home service business owner: are these leads actually good, or am I throwing money away on people who never planned to hire me? As a lead generation platform …
Read Post »
AI SEO in 2026: How AI Chooses Businesses to Recommend
AI SEO in 2026: How AI Chooses Businesses to Recommend Updated June 2026 from the originally published November 6, 2024 version. Artificial intelligence has fundamentally changed how people search online. When ChatGPT Search launched in late 2024, it introduced something different: the ability to search the web while having a natural conversation. Today, AI search …
Read Post »
Burned by Marketing Companies? Why Contractors Feel Let Down
Burned by Marketing Companies? Why Contractors Feel Let Down Roofers talk. So do plumbers, electricians, painters, HVAC companies, landscapers, and cleaners. Get enough contractors in the same room, and eventually somebody says this: “Marketing companies are all scammers.” The frustrating part is that many business owners don’t start out cynical. Most start hopeful. They hire …
Read Post »
