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Meet Keely Cameron: Solving Problems, Driving Leads, and Helping Businesses Grow
Meet Keely Cameron: Solving Problems, Driving Leads, and Helping Businesses Grow Behind every successful marketing campaign is someone making sure all the moving pieces work together. At 99 Calls, that person is often Keely Cameron, our Customer Success & Operations Analyst. From Google Ads and Local Services Ads to website customization, blogging, SEO support, and …
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What Is a Landing Page? A Simple Guide for Home Service Businesses
What Is a Landing Page? A Simple Guide for Home Service Businesses If you've ever clicked on a Google search result or an online ad and landed on a page focused entirely on one specific service, you've visited a landing page. While the term gets used a lot in digital marketing, many contractors aren't exactly …
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Google Ads Lead Costs For Carpet Cleaning Contractors in 2026
Google Ads Lead Costs For Carpet Cleaning Contractors in 2026 If you own a carpet cleaning business, you know that keeping your schedule full requires a steady stream of qualified leads. Google Ads remains one of the fastest ways to generate new customers, but one question comes up time and time again: How much should …
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The 90-Day Marketing Test: How to Know If It's Working or If You're Wasting Money
The 90-Day Marketing Test: How to Know If It’s Working or If You’re Wasting Money If you’re a service contractor trying to grow your business, you’ve probably heard every marketing promise imaginable: “We’ll get you more leads.” “We’ll rank you #1 on Google.” “We’ll grow your online presence.” “We’ll help you dominate your market.” But …
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A Glimpse at the First 30 Days as a 99 Calls Client: The Process and Why Participation Matters
A Glimpse at the First 30 Days as a 99 Calls Client: The Process and Why Participation Matters More Happens in the First 30 Days Than Most Clients Realize When a service contractor signs up for a Growth Package with 99 Calls, there’s a lot more happening than simply launching a website. In fact, our …
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Turning Leads Into Jobs: What Happens After a Homeowner Clicks?
Turning Leads Into Jobs: What Happens After a Homeowner Clicks? Every contractor wants more leads. That’s why so much attention gets paid to Google Ads, SEO, Google Business Profiles, reviews, and website performance. When lead volume slows down, marketing is usually the first place business owners look for answers. But generating leads and turning leads …
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Google Updates the GBP Appeals Tool, Making Suspensions Easier to Navigate
Google Updates the GBP Appeals Tool, Making Suspensions Easier to Navigate If you've helped business owners recover suspended Google Business Profiles, you know one of the biggest frustrations wasn't just the suspension itself. It was figuring out what Google actually wanted you to do next. Google has quietly refreshed the Manage Appeals Tool, and while …
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Are Google LSA Leads Good? What 3,473 Rated Leads Reveal
Are Google LSA Leads Good? What 3,473 Rated Leads Reveal If you run Google Local Services Ads (LSA), you’ve probably asked the same question as every other home service business owner: are these leads actually good, or am I throwing money away on people who never planned to hire me? As a lead generation platform …
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AI SEO in 2026: How AI Chooses Businesses to Recommend
AI SEO in 2026: How AI Chooses Businesses to Recommend Updated June 2026 from the originally published November 6, 2024 version. Artificial intelligence has fundamentally changed how people search online. When ChatGPT Search launched in late 2024, it introduced something different: the ability to search the web while having a natural conversation. Today, AI search …
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Burned by Marketing Companies? Why Contractors Feel Let Down
Burned by Marketing Companies? Why Contractors Feel Let Down Roofers talk. So do plumbers, electricians, painters, HVAC companies, landscapers, and cleaners. Get enough contractors in the same room, and eventually somebody says this: “Marketing companies are all scammers.” The frustrating part is that many business owners don’t start out cynical. Most start hopeful. They hire …
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How We Track Every Lead (And Prove It's Real)
How We Track Every Lead (And Prove It’s Real) Most Marketing Companies Tell You How Many Leads You Got. 99 Calls Shows You. Every lead generation company says they’re sending leads. The problem is that most can’t actually prove it. You get a monthly report with a number on it, but no way to verify …
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Google Ads Lead Costs for Painting Contractors in 2026
Google Ads Lead Costs for Painting Contractors in 2026 If you own a painting company, you know that keeping your crews booked requires a consistent flow of new projects. Google Ads has become one of the fastest ways to generate painting leads, but it also raises one important question: How much should a painting lead …
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