Get to Know Jake: The Google Ads Expert Behind Hundreds of Successful Contractor Campaigns

Every successful Google Ads campaign has someone behind the scenes who is constantly analyzing data, refining strategy, and helping businesses grow. At 99 Calls, that person is Jake Ramer, our Google Ads Manager.

For the past five years, Jake has helped contractors across the country generate more leads, improve their return on investment, and build sustainable growth through Google Ads. While he spends plenty of time studying search trends and Google's latest updates, what motivates him most is seeing small businesses succeed.

We sat down with Jake to learn more about his role, what drives him, and a few fun facts you probably didn't know.

Q: What is your role at 99 Calls?

JAKE:
I am the Google Ads Manager at 99 Calls. I oversee our Google Ads team, manage workflow, analyze campaign performance, and help guide customer relationships. I also focus on staying ahead of new developments in Google Search so we can continue delivering the best possible results for our customers.

Q: How long have you been with 99 Calls?

JAKE:
I've been with 99 Calls for five years. I celebrated my five-year anniversary on February 16, 2026.

Q: What do you enjoy most about working at 99 Calls?

JAKE:
Watching businesses grow. There's nothing more rewarding than seeing a company go from a small startup to a thriving business. I also enjoy collaborating with our team on new technology, innovative strategies, and exciting projects that help our customers succeed.

Q: What motivates you to do your best work?

JAKE:
Client success. Getting a call or text from a customer who just closed a major project because of a lead we generated is incredibly rewarding. Knowing we played a small part in helping their business grow keeps me motivated every day.

Q: What's one skill you use at work that might surprise people?

JAKE:
Public speaking.

I was heavily involved in public speaking throughout high school and attended conferences focused on communication and leadership. I studied speeches from world leaders and still use many of those techniques today when leading meetings, conducting interviews, and speaking with customers.

Q: What have you learned during your time at 99 Calls?

JAKE:
Working with contractors has given me a greater appreciation for the impact they have on their communities.

Whether it's restoration companies helping families recover after a hurricane, roofers rebuilding homes after a hailstorm, or remodeling contractors transforming someone's home, I've learned to approach every partnership with empathy and compassion. Behind every campaign is a family, employees, and customers depending on that business.

Q: What's your favorite part about working with small businesses?

JAKE:
Growth. Seeing our customers hire new employees, add service vehicles, invest in new equipment, and earn hundreds of five-star reviews is incredibly rewarding. We build real relationships with our partners, so celebrating those milestones feels personal.

Q: What advice would you give to business owners looking to grow?

JAKE:
Be patient and think long term. Focus on building your online reputation through customer reviews, quality content, and a strong online presence. Don't chase quick fixes. Think about where you want your business to be two, three, or even five years from now, then start building toward that vision today.

Q: What is one thing customers should know about the 99 Calls team?

JAKE:
We genuinely care.
We invest countless hours into helping our customers succeed because their success is our success. Everyone on our team is committed to helping businesses grow.

Q: How would you describe the 99 Calls team in one word?

JAKE:
Innovative.
We're constantly looking for better ways to help our customers generate more leads and stay ahead of changes in digital marketing.

Final Thoughts

Jake's passion for helping contractors succeed goes far beyond managing Google Ads campaigns. Whether he's analyzing campaign performance, leading the Ads team, or celebrating a customer's newest milestone, his focus remains the same: helping home service businesses grow through smart strategy, honest guidance, and long-term partnerships. At 99 Calls, that's exactly the kind of leadership that drives success.