Enhanced Features for Verified Google Ads Customers
Advantages of Having Logos & Business Names On Google Ads
If you run Google Ads campaigns, you may have already noticed a big change recently. Business logos and names are now being shown with the ads. They have the effect of making ads feel more personal and allowing businesses to promote a stronger sense of “brand”. Using the new features gained through extra verification steps can help consumers recognize your business and set you apart from your competitors.
Who is Eligible?
To become eligible for Google’s new enhanced features for your business, you must complete Google’s advertiser verification process. Google recently began selecting businesses at random and requiring them to complete the verification as part of their initiative to include disclosures for each ad. However, anyone can opt to complete the process.
The verification process involves submitting information such as the business contact’s name, the company’s official name, and its location, among other details. Learn more about Google’s requirements and its verification process from its support page. While verification is often optional, an increasing number of businesses are being required to complete the process to run their ads.
Whether required or not, taking the extra steps to become verified is advantageous because there are new features available for verified advertisers. The Certified Ads Specialists at 99 Calls have begun to encourage all Google Ads customers to become verified and they have a program in place to assist them throughout the process.
What Do the Updated Ads Look Like?
Take a look at the two examples of Google Ads below. The first one is a business that has not been verified. They are unable to add their name, image extension or logo to their Ad. The second example below has completed the process.
- Here is an example of an ad for a carpet cleaning business in Southwest Florida without the logo, name or image extension:
2. Here is an example of one of our client’s Ads for carpet cleaning in Tampa. We have added the logo, company name and image extension:
If you were in search of a carpet cleaning company in Tampa, which company would you choose from the two examples? We believe the choice is clear.
Learn More:
If you’d like to explore further details about the updated business information features, check out one of the following articles. Search ads with business information or the about information support posts directly from Google. Having issues getting your business verified, or want to learn more about how 99 Calls can help you get exclusive leads using Google Ads? Contact us today!
