AZ Tub Guy: Building Trust in Phoenix’s Competitive Walk-In Tub Market
In a city as large and competitive as Phoenix, standing out in the home remodeling industry takes more than advertising. It takes reputation, consistency, and trust earned over time. That’s exactly what AZ Tub Guy has built over the years.
Four years ago, 99 Calls and AZ Tub Guy partnered together to build their online presence and generate quality leads through both organic SEO work and Google Ads campaigns.
Recently, one of our founders, Diane, traveled to Arizona to visit several clients and had the opportunity to meet with Shaun, AZ Tub Guy’s office manager and estimator, to learn more about the business behind the brand.
What makes them stand out most was immediately clear. AZ Tub Guy has built its success the old-fashioned way – by doing quality work with honesty and integrity.
A Family Legacy Built on Construction Experience
AZ Tub Guy’s story starts long before the company itself was formed. Owner Kevin Saunders comes from a third-generation family of general contractors.
“My two uncles, grandfather, and father were all in the business,” Kevin explains.
After years of experience in construction, Kevin branched out on his own in 2005. Then in 2008, the company shifted its focus into walk-in tubs and showers, a specialty that quickly became both a passion and a growing niche.
Today, AZ Tub Guy specializes in:
- Walk-in tub installation
- Tub-to-shower conversions
- Walk-in shower installation
These are the same services 99 Calls targets through their Google Ads campaigns.
Competing in One of the Toughest Markets in Arizona
The Phoenix metro area is highly competitive for walk-in tub and accessibility remodeling services. National brands spend heavily on advertising, and homeowners are constantly bombarded with options.
Despite that competition, they continue to thrive because of something many larger companies struggle to maintain: trust.
Many of their new customers come from referrals and repeat business. That kind of reputation doesn’t happen overnight.
Kevin and his team have built a name for themselves by being transparent, knowledgeable, and deeply committed to customer service.
The Local Advantage Over National Brands
One of the most interesting things we learned during Diane’s visit is that AZ Tub Guy actually installs tubs for one of the major national brands homeowners see advertised on TV.
In many cases, homeowners pay significantly more through national companies, yet the same local crews are handling the installation work.
“The reason why that makes a difference is we are the ones who install your tub regardless,” Kevin says.
AZ Tub Guy believes customers deserve high-quality products and installation without inflated pricing. In fact, Kevin says their tubs are often equal to or better than the larger national brands.
Even more telling: when national companies need warranty or service work completed locally, they often call AZ Tub Guy’s crews to handle it.
That level of industry trust speaks volumes.
Certified, Licensed, and Focused on Quality
AZ Tub Guy takes professionalism seriously.
The company has been named as a preferred vendor of Ella walk-in tub brands and continues to attend yearly installation conferences and trade shows to stay current with the latest products and techniques.
They also hold a KB-1 Arizona contractor license (#304386), allowing them to legally perform both residential and commercial work throughout the state.
For homeowners, that means peace of mind knowing they’re working with a fully licensed and insured contractor that understands Arizona building regulations.
A Lifetime Commitment to Customers
One thing Shaun emphasized during Diane’s visit was the company’s long-term commitment to its customers.
“Once you buy from us, you are family.”
AZ Tub Guy doesn’t disappear after installation day. They continue servicing customers long after projects are completed and stand behind their work with lifetime warranties on their tubs.
That level of accountability is becoming increasingly rare in the remodeling industry.
Giving Back to the Arizona Community
Beyond business, Kevin is deeply involved in the local community.
He operates a nonprofit organization called Unlocking Futures of Arizona, which has provided free one-on-one mentoring to at-risk teens in the Valley for more than 20 years.
That commitment to helping others reflects the same values that customers experience when working with AZ Tub Guy.
Our Partnership with AZ Tub Guy
Over the last four years, 99 Calls has helped AZ Tub Guy maintain a steady flow of qualified leads through SEO and Google Ads.
Currently, the company receives:
- 2–6 organic leads per month
- 2–7 Google Ads leads per month
Their campaigns focus specifically on:
- Walk-in tub installation
- Tub-to-shower conversions
- Walk-in shower installation
In highly competitive industries, success is not always about generating massive lead volume. It’s about generating the right leads consistently while helping great companies continue building strong local reputations.
AZ Tub Guy is a perfect example of that.
Final Thoughts
Meeting Shaun and learning more about AZ Tub Guy reinforced something we value deeply at 99 Calls: the best home service companies are built on integrity.
AZ Tub Guy combines decades of construction experience, specialized training, community involvement, and genuine customer care into a business homeowners can trust.
In an industry filled with aggressive sales tactics and overpriced national brands, AZ Tub Guy has carved out a reputation as a dependable local expert that truly stands behind its work.
And after four years of working together, we’re proud to continue supporting their growth.
