How to Utilize Google Ads for Seasonal Marketing

Don’t Let Your Business Go Into Hibernation This Winter

by Devon Osborne

As the weather changes from season to season, everyone’s needs shift with them. If you’re in the dead of winter in New England, you’re likely not looking to paint the outside of your home or have it pressure washed. As fall approaches, contractors typically see their calendars less scheduled out. You may be wondering, “How can I keep my calendar booked with jobs during the winter months to keep my business afloat?”

SEO is not always enough to keep businesses busy in the colder months. Ranking organically takes time and effort and pre-planning. To be successful during “off” times, you need to be thinking about what services you want to push months in advance if you want to be seen on the first page of Google.  

If you have not modified your organic service offerings yet, all is not lost. Changing your service offerings with the seasons is a great way to keep a steady stream of revenue coming in for your business no matter what time of year. It takes just a little planning and strategy.

How Google Ads Can Help

Instead of letting your business hibernate this winter, try running a streamlined Google Ads campaign for your most profitable winter services. Doing so will help get your business to the first page much quicker. Pay Per Click Google Ads are a great tool for boosting your lead volume. By running an ads campaign, you will have the ability to promote your services more aggressively and keep your revenue stream flowing. You can choose exactly what services you’d like to allocate your budget to in order to be seen more often by potential customers and get more calls for quotes.

Some of the most popular services that our Google Ads specialists target for contractors in the winter months include:

• Snow Plowing
• Snow Shoveling
• Roof Shoveling
• Ice Dam Removal
• Interior Painting
• Irrigation Closures
• Pool Closures
• Insulation Installation
• Heating System Checks
• And More!

If you optimize your Google Ads campaign and are competitive with your budget and bids, you will likely start to see those calls start coming through within a few weeks. There are many components to running a successful Google Ads PPC campaign. If you’re not confident that you have the proper knowledge to run a profitable ads campaign on your own, consider hiring a Google Ads agency instead. Utilizing a company with a proven track record of getting leads using this method can save you time and money in the long run and allow you to focus on service delivery.