Google Eases Photo Guidelines for Local Services Ads (LSAs)

Google recently announced a significant update to its photo guidelines for Local Services Ads (LSA). Starting May 22, 2025, the platform will ease some of the restrictions previously placed on the types of business photos that advertisers could upload.

Here’s the email that was sent out to advertisers:

What’s Changing?

The new guidelines will remove some of the business photo requirements that had previously limited which images could appear on LSA. This change means that some photos that were once not allowed may now be eligible to be used in your LSA, giving you more flexibility in how you showcase your business visually.

Why This is Good News for Advertisers

This update will give service contractors more freedom to choose photos that best represent their work and brand. Whether it’s showcasing completed projects or providing a better look at your team in action, these new guidelines open up more possibilities for creating visually engaging ads that resonate with potential customers.

What You Need to Know

While the restrictions on business photos are loosening, it’s important to note that all photos uploaded must still adhere to the general Google Ads policies. This ensures that images align with broader content standards and best practices.

In Conclusion

If you’re running LSA for your business, this update makes it easier to present a more dynamic and authentic image to your audience. Be sure to review the new guidelines once they’re in effect to take full advantage of these changes.