Google Phases Out Free Website Feature

For years, Google allowed users the option of creating a free business website through the Google Business Profile platform. Recently Google announced the discontinuation of its free website feature. As of March 1, 2024, websites created through Google’s free platform will no longer be accessible, and visitors will be redirected to the corresponding Google Business Profile.  Then in June, the redirect will also be removed and users landing on your website will simply see an unavailable message.

Users are receiving an email notification, as seen below:

This move signifies a shift in Google’s strategy, urging users to transition to the Google Business Profile platform. Users affected by this change are encouraged to explore alternative website hosting options to regain control over their online presence. One such option is 99 Calls, which offers a basic website creation and hosting starting at just $49 per month.

In the SEO community, it is always important to be aware of emerging trends and to adapt online strategies accordingly. As the digital landscape continues to transform, individuals and businesses must be proactive in seeking viable solutions to maintain a robust online presence.