Latest Google Local Services Ads (LSA) Update:

Kitchen and Bath Remodeling Are Now Stand-Alone Industries

Google has recently made a crucial update to its Local Services Ads (LSAs)! Kitchen Remodeling and Bathroom Remodeling services now stand as independent industries in LSAs, no longer part of the broader General Contractor category. This move allows for specific job types to be selected, improving the quality of leads produced by allowing potential clients to see more relevant service types.

Under the new Kitchen Remodeling and Bathroom Remodeling industries, you’ll have the option to select the following job types, being able to attract customers looking for those types of services:

For service providers currently listed under general contractors but focusing solely on kitchen or bath remodeling, it’s essential to update your industry categorization by early 2025. Otherwise, these specific services may disappear from search results since they’ll be removed from the general contractor category. Moving to the dedicated kitchen remodeling or bathroom remodeling industry will help ensure visibility, enable access to more job-specific selections, and likely improve lead quality by honing in on the most relevant project types.

Once the change is made to your LSA, don’t forget, new verification items may be prompted, such as additional license requirements.

Quick Tips:

• Log in to your LSA account and verify your industry setting.
• Switch from General Contractor to either Kitchen Remodeling or Bath Remodeling as appropriate.
• Check job type selections to ensure they align with your offerings.
• Check business verification list to ensure all of the business verification items are still complete and new license requirements haven’t been prompted.
• Fill out the business bio section for the newly selected industry.

Embracing this change early ensures your services are discoverable by the right audience in 2025 and beyond!