Lead Generation Services for a Damage Restoration Business

Performance Spotlight – All Dry Services of Richmond

In order to reach potential customers, standing out from the competition is paramount in today’s competitive world for water damage restoration specialists. All Dry Services of Richmond, a reputable water damage restoration company in Virginia, understands the importance of investing in effective lead generation for a successful business. In May 2023, they turned to 99 Calls to boost their online presence and connect with more clients. In this blog, we’ll delve into 99 Calls’ successful lead generation efforts for All Dry Services of Richmond, highlighting their achievements across organic search, pay-per-click Google Ads, and Local Service Ads (LSA).

Organic Search Engine Optimization (SEO)

Search engine optimization, or SEO, is the cornerstone of any successful online presence, and All Dry Services of Richmond recognized this. 99 Calls was able to generate 8 exclusive organic restoration leads in just 5 months. All Dry Services of Richmond aided in this process by sending content used to customize their site. This included a questionnaire about their business that was used to complete their “About Us” section, providing a customized logo for their website, and sending photos of their great work, showcasing their commitment to presenting a professional image online. They also boast an impressive 23 Google reviews with an average rating of 4.8 stars, a testament to their exceptional service quality.

Pay-Per-Click Google Ads

Google Ads Pay-per-click, or PPC, advertising has been another proven avenue for lead generation for All Dry Services of Richmond. Over a period of 5 months, 99 Calls generated a remarkable 54 restoration leads through ads with a commendable $198 lead cost. The skillful Google Ads management team has been able to achieve a 19% conversion rate. This means that nearly one in every five clicks generated through paid advertising is converted into a lead.

Google Verified (formerly Google Guaranteed — renamed by Google in October 2025) or Local Service Ads (LSA)

Local Service Ads are a game-changer for service-based businesses, and All Dry Services of Richmond tapped into this potential with 99 Calls. Since August 23, 2023, they secured 12 leads through LSA. With a minimal $164 lead cost, this approach proves to be an effective and cost-efficient way of reaching local customers in need of water damage restoration services.

Conclusion

The collaboration between All Dry Services of Richmond and 99 Calls has proven to be a winning formula for successful lead generation. Whether through organic search, paid advertising, or Local Service Ads, All Dry Services of Richmond has reaped the rewards of the 99 Calls team’s expertise and dedication. With impressive conversion rates and low lead costs, this partnership showcases how businesses can thrive in the digital age by leveraging the power of utilizing the different avenues of online marketing.