Client Success Story: George Reid JR, LLC Builds the Future of a 4th Generation Family Business with 99 Calls

For George Reid, painting is much more than a business; it’s a family tradition.

What stood out immediately was George’s pride in his craft and his commitment to keeping the family tradition alive.

Now, with his son joining the family trade, George is focused on growing the business bigger than ever before.

Growing a Successful Family Business

George had already built a strong local reputation before partnering with 99 Calls. His painting company had been operating successfully for years, driven by referrals, repeat customers, and decades of hands-on experience.

But last fall, George made an important decision.

He wanted to ramp up the business in a bigger way,  so his son would have a thriving company and a steady stream of work as he stepped into the family business.

That’s when George reached out to 99 Calls after receiving a recommendation from his nephew, who was already using lead generation services for his own painting company.

George joined the 99 Calls Growth Program, a solution designed specifically for established contractors who are ready to scale.

Building Long-Term Online Growth

The Growth Program includes:

• A professionally optimized SEO website
• Google Business Profile setup and optimization
• Local business listings management
• Google LSA campaign management
• Ongoing search engine optimization
• Additional conversion tools to maximize results

Unlike short-term marketing tactics, organic online growth builds momentum over time.

George has embraced the process and has actively contributed to the success of his online presence by:

• Sending in photos of completed projects
• Gathering testimonials from happy customers
• Promoting seasonal specials and service offers
• Highlighting key differentiators like:
  • 23 years of experience
  • Evening and weekend availability
  • Family-owned local service

These efforts help build trust with homeowners while also improving search engine visibility.

As George’s organic rankings continue to grow, his website and Google presence are generating more visibility throughout the Chandler market.

Supplementing Growth with Google Ads

While SEO continues building long-term momentum, George also uses Google Ads to accelerate lead flow.

With a modest advertising budget, George has been able to generate highly targeted leads for profitable exterior painting services, including:

• House painting
• Exterior repainting
• Roof coating services

The results have been encouraging.

George has consistently generated Google Ads leads at approximately $125 per lead, a profitable acquisition cost for the types of projects his company specializes in.

That combination of long-term organic growth and strategic paid advertising is helping George steadily expand the business while maintaining healthy margins.

Lead Growth to Date

Below is a snapshot of lead activity generated through organic traffic and Google Ads efforts as George’s online presence continues to gain momentum.

The chart highlights a steady increase in lead generation over time, with organic traffic continuing to grow while paid campaigns help supplement lead flow.

Capturing Video Content on the Job Site

During Diane’s recent visit, she was also able to capture video footage of George and his team working on-site.

Video content has become an increasingly important part of local SEO and online conversion optimization.

Adding authentic job-site videos to service pages and online listings helps:

• Improve search engine rankings
• Increase time spent on the site
• Build customer trust
• Increase lead conversions
• Showcase real workmanship and professionalism

George plans to continue documenting projects and creating videos of work being performed by his team.

For service contractors, authentic content like this can make a major impact online because potential customers want to see the people and quality behind the company they hire.

Making Reviews Easier with Lead Connector

One of the next major steps for George’s business is implementing the Lead Connector app provided through 99 Calls.

The app will allow George and his team to quickly request customer reviews directly from their phones with just a few clicks.

For many contractors, consistently getting reviews can be one of the biggest challenges,  even when customers are extremely happy with the work.

Simplifying the review process helps businesses:

• Generate more 5-star reviews
• Increase trust with potential customers
• Improve Google rankings
• Build stronger online visibility
• Convert more leads into booked jobs

George already has a loyal customer base that values his work and professionalism. Making review requests easier will help amplify that reputation online.

Preventing Missed Opportunities with Missed Call Text Back

Another upcoming feature George plans to implement is the included Missed Call Text Back system.

This tool is especially valuable for busy contractors who may not always have a dedicated office staff or answering service available.

When a call is missed, the system automatically sends a text message to the potential customer, helping initiate a conversation before they move on to another contractor.

For home service businesses, responding quickly can make all the difference.

By keeping potential customers engaged immediately, George can capture more opportunities and reduce lost leads.

A Bright Future for the Next Generation

What makes George Reid JR, LLC especially inspiring is the long-term vision behind the company’s growth.

George isn’t just building a successful business for today.

He’s building a stronger future for the next generation of his family.

With his son joining the trade, the combination of decades of craftsmanship, strong local reputation, modern digital marketing, and continued investment in growth positions the company for continued success in Chandler and the surrounding communities.

The future looks bright for George Reid JR, LLC as they continue the family tradition of providing trusted painting and roofing services to Arizona homeowners.

About George Reid JR, LLC

George Reid JR, LLC is a Chandler, Arizona-based painting and roofing company specializing in residential painting services, exterior painting, roof coating, and professional home improvement solutions. As a 4th-generation family business, the company is committed to quality workmanship, honest service, and helping homeowners protect and beautify their properties.

About 99 Calls

99 Calls helps contractors grow their businesses through proven digital marketing systems, including SEO websites, Google Ads management, Google Business Profile optimization, review generation tools, and lead management solutions designed specifically for home service businesses.