Success Story: How Blue Frog Painting Built a Steady Flow of Painting Leads Since 2016
We recently had the chance to visit Drew Rankin at Blue Frog Painting in Secane, PA.
We spent some time talking through his business, how things have evolved over the years, and what it’s really taken to build a steady flow of painting leads since 2016. Hearing it directly from him, on-site, gave a much clearer picture of what’s worked and why.
He got into the painting business through family. His uncle was already a painter and had been working with 99 Calls to generate consistent painting leads. After seeing the results and hearing how well it worked, Drew decided to follow a similar path.
So when he started Blue Frog Painting, he didn’t just focus on doing great work; he made sure there was a system in place to consistently bring in new painting jobs.
Building a System for Consistent Painting Leads
From the start, the goal wasn’t quick wins or chasing random jobs.
It was about building a system that consistently generates high-quality painting leads.
We helped Blue Frog Painting:
- Build an SEO-optimized website designed to rank for painting services
- Show up locally for searches like “house painter near me” and “interior painters in Secane PA”
- Launch and manage Google Ads campaigns to generate immediate painting leads
- Leverage Google LSA to connect with homeowners ready to hire
- Track every call and form lead to improve performance over time
Everything was built around one goal:
Get Blue Frog Painting in front of homeowners actively looking for painting services.
The Results Over Time
Since 2016, Blue Frog Painting has generated 2,500+ painting leads!
These aren’t just clicks or traffic.
They’re real homeowners:
- Searching for painters in their area
- Looking for quotes
- Ready to move forward
And that’s what actually drives growth for a painting business.
What This Means for Painting Contractors
Most painters think:
“If I stay busy, I’m doing fine.”
But here’s what this situation really shows:
1. Painting leads are what allow you to scale
Without a steady lead flow, growth is limited.
2. Consistency beats unpredictability
A reliable stream of painting leads gives you control over your schedule and revenue.
3. Visibility on Google is everything
Homeowners are searching things like:
- “house painter near me”
- “interior painting services”
- “exterior painters in [city]”
And they’re hiring the companies that show up.
4. Quality painting matters more than volume
You don’t need hundreds of bad leads.
You need:
- Homeowners in your service area
- Looking for painting services right now
- Ready to hire
Competing in a Growing Market
Over the years, more painting contractors in the Secane area started investing in marketing.
More websites. More ads. More companies going after the same painting leads.
And when that happens, things change.
But because Blue Frog Painting built a strong foundation early on, they didn’t fall behind.
They continued generating consistent painting leads and staying competitive in their market.
What Changed for Blue Frog Painting
Partnering with the right team didn’t just increase lead volume.
It changed how the business operates.
- A steady flow of painting leads
- Less uncertainty month to month
- More control over incoming jobs
- The ability to plan, hire, and grow
And that’s what most contractors are really after. Not just more calls, but rather steady, predictable growth.
Hear It Directly from Drew
Drew shares what working with 99 Calls has meant for Blue Frog Painting, in his own words.
Where They’d Be Without a Lead Generation System
Without a system in place to generate painting leads, the business would likely still be:
- Dealing with inconsistent work
- Guessing month to month
- Limited in how much it could grow
Instead, they built something predictable. A steady pipeline of painting leads that continues to produce results, even as competition increases.
The Real Difference
This wasn’t about trying marketing.
It was about building a system that consistently generates painting leads.
And because of that, the decision Drew made in 2016 is still paying off today.
