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How To Increase the Effectiveness of Your Local PPC Ads

How To Increase the Effectiveness of Your Local PPC Ads

Fred Lovine • Jan 8, 2019

If you’re like many local service business owners, such as plumbers, painters, electricians, roofers, or house cleaners, you may often wonder – where to find more clients? Most people turn to Google when they’re looking for local service providers. In fact, 97% of consumers search online to find a local business and 92% of searchers …

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Local contractor team shaking hands in an office with SEO charts and service van outside a Florida home

Google E-A-T: the Key to Improving SEO For Your Local Service Business

Fred Lovine • Dec 17, 2018

For many local service businesses (painters, plumbers, electricians, cleaners, etc.) getting found on Google search results is one of the most effective ways to generate leads and attract customers. However, Google’s constantly changing algorithms can be quite a challenge to keep up with. What are the latest updates and what do they mean for local …

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How To Generate Leads For Your Local Service Business on Craigslist and Nextdoor

How To Generate Leads For Your Local Service Business on Craigslist and Nextdoor

Fred Lovine • Dec 10, 2018

If you have been marketing your local service business (e.g., contractor, painter, electrician, plumber, etc.) on platforms such as Google, Facebook, and Yelp, you might notice that it’s quite difficult to cut through the clutter and capture your prospects’ attention. On the other hand, sites such as Craigslist and Nextdoor can be quite effective for …

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Top 10 Service Providers of Landscaping Lead Generation in 2022

Top 10 Service Providers of Landscaping Lead Generation in 2022

Fred Lovine • Nov 7, 2018

2025 Update Running a landscaping business isn’t a walk in the park but partnering with a lead generation company you can trust can surely help. Aside from providing excellent services to your clients, you also have to handle personnel, stay on top of regulations, and distinguish your service from your competition – all of which …

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How To Leverage Online Reviews To Grow Your Local Service Business

How To Leverage Online Reviews To Grow Your Local Service Business

Fred Lovine • Oct 31, 2018

As a local service business (e.g., contractor, electrician, plumber, painter, landscaper, etc) you have probably experienced the power of word-of-mouth marketing. When a client is happy with your services, he’d tell his friends and neighbors about your business and those people will be more likely to hire you because of the recommendation. What if you …

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Top 10 Lead Generation Services For Water Damage Restoration Businesses

Top 10 Lead Generation Services For Water Damage Restoration Businesses

Fred Lovine • Oct 26, 2018

  2025 Update Having your home flooded isn’t an everyday occurrence. Unlike plumber or handyman services, most people don’t have the contact information of a water damage restoration specialist taped to their fridges. When there’s a flood, they’d most likely panic and bring in the first water damage restoration service they can find. They may …

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Why Online Reputation Matters and How To Manage Yours To Get More Clients

Why Online Reputation Matters and How To Manage Yours To Get More Clients

Fred Lovine • Oct 18, 2018

For decades, when people needed a local service professional such as contractor, plumber, electrician, painter, etc., they’d ask their friends, family, and neighbors for recommendations. Using social proof to guide decision-making is human nature. The online world has made it even easier for consumers to research more vendors and obtain more information. Besides friends and …

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Top 10 Lead Providers For Handyman Services

Top 10 Lead Providers For Handyman Services

Fred Lovine • Oct 5, 2018

  2025 Update: Top 10 Handyman Lead Generation Companies Most handymen (or women) are one-person operations that don’t have a lot of time and resources to spend on marketing or lead generation. For those who have been in the business for a while, they can likely fill their pipelines with referrals and existing clients. However, …

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Top White Hat SEO Strategies For Local Service Businesses

Top White Hat SEO Strategies For Local Service Businesses

Fred Lovine • Sep 26, 2018

We hear this from local service business owners a lot, “where do I find clients?” As a local service professional (e.g., painter, electrician, plumber, contractor) you need a reliable way to get in front of prospects and generate high-quality leads. Most people start their search for a local service provider on Google, making search engine …

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Top 10 Lead Generation Services For Home Improvement and Remodeling Contractors

Top 10 Lead Generation Services For Home Improvement and Remodeling Contractors

Fred Lovine • Sep 12, 2018

  2025 Update: Top 10 Remodeling Lead Generation Companies In a recent survey of home improvement professionals, the biggest challenge faced by these companies is generating leads for new business. Image source Whether you have a small team or own a large company, having a constant stream of high-quality prospects is the key to maintaining …

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Top 10 Carpet Cleaning Lead Services

Top 10 Carpet Cleaning Lead Services

Fred Lovine • Aug 29, 2018

Most residential and commercial spaces have carpet as part of their flooring. In fact, carpets in the United States account for 51% of the total flooring market. No wonder carpet cleaning is responsible for about 10% of the overall cleaning industry revenues and is growing at a rate of approximately 1.6% per year, totaling an …

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Top 10 Lead Services For Commercial Cleaning and Janitorial Services

Top 10 Lead Services For Commercial Cleaning and Janitorial Services

Fred Lovine and Keely Cameron • Aug 28, 2018

Finding a steady flow of commercial cleaning leads can be challenging. A janitorial company may serve dozens of businesses in its area, but reaching the facility managers, property managers, office managers, and business owners who are actively looking for cleaning services takes consistent marketing. Lead generation services can help commercial cleaners reach those prospects. Depending …

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