Roofing Leads
Exclusive. Qualified. No contract.
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99 Calls generates exclusive roofing leads for roofing businesses across the U.S. and Canada — through organic search, Google Ads, and Google Local Services Ads, with every lead sent to just one company. Below: what roofing leads cost, how they’re generated, and where we deliver them.
How 99 Calls generates roofing leads nationwide · last 12 months
40% Organic SEO 50% Google Ads 10% Local Services Ads
What a roofing lead costs
Why a range, not one price? Paid lead costs swing with local competition, the season, and the specific job. Google Ads pricing follows the keyword bid prices (CPC) in your market, and Local Services Ads are priced per lead by Google. These figures are the 10th–90th percentile of what businesses actually paid nationwide, so most leads land inside this range.
How we calculate this: each paid figure is real ad spend divided by the vetted, exclusive leads delivered to a business, measured per month over the last 12 full months, then the 10th–90th percentile across businesses. Duplicate and spam calls are removed before counting. Organic SEO shows our published flat per-lead price.
Want to estimate your own market? Use the roofing LSA lead-cost estimator for projected cost-per-lead and ROI, or see our Google Ads home-service lead-cost benchmarks. Emergency roofing keywords cost more per lead but convert at much higher rates—the homeowner needs help before the next storm.
Why Exclusive Roofing Leads Matter
Shared-lead platforms run on volume: one homeowner request is sold to several roofers at once. Contractors race to call first, the homeowner becomes price-focused, and close rates drop.
Exclusive roofing leads reverse that. When you're the only roofer a homeowner reaches, you book more jobs, compete less on price, protect your margins, build trust faster, and earn more repeat business. Homeowners dealing with a roof leak or storm damage usually hire the first roofer they trust—and with exclusive leads, that's you.
Why Many Roofers Lose Money on Bad Leads
Poor-quality lead vendors cost roofers money in four ways:
- Shared lead saturation: the same homeowner inquiry is sent to multiple roofers at once.
- Weak lead verification: spam calls, wrong numbers, telemarketers, and existing customers get counted as billable leads.
- Slow response windows: roofing work is time-sensitive, and the first roofer to answer usually wins the job.
- Poor geographic targeting: jobs get sent from outside your actual service area.
Every 99 Calls lead is exclusive to you, vetted to filter out spam and non-leads, and delivered in real time—so you spend on jobs you can actually win.
Roofing SEO vs. Google Ads vs. Shared Lead Platforms
| Channel | Speed to Leads | Cost Over Time | Lead Quality | Best For |
|---|---|---|---|---|
| Roofing SEO | Slow to start, compounds over time | Lowest cost per lead long-term | High, exclusive | Long-term ROI & branding |
| Google Ads | Fastest path to volume | Managed ad spend | High, exclusive | Scaling leads quickly |
| Local Services Ads | Fast | Pay per validated lead | High, exclusive | Top-of-Maps visibility |
| Shared Lead Platforms | Fast | Cheap per lead, costly per job | Low, price shopping | Filling gaps only |
Roofing Lead Types We Can Target
Tell us which jobs you want more of, and we focus your campaigns on those high-intent searches:
What Counts as a Qualified Roofing Lead
A qualified roofing lead is:
- A real homeowner or business actively requesting roofing work
- A service that matches the job types you chose to target
- Located inside your service area
- A genuine phone call or form submission—delivered in real time
Our AI-assisted lead vetting filters out spam, robocalls, telemarketers, wrong numbers, wrong-trade calls, duplicates, and out-of-area requests—so your time goes to real roofing jobs, not junk.
The Proven Roofing Lead Generation System
Ready for your phone to light up with new roofing leads?
Receive 100% exclusive, inbound roofing leads from homeowners actively searching for roofing repair, replacement, or installation.
Book More Roofing Jobs
Exclusive, real-time roofing leads
Dominant visibility on Google
Competitive lead costs
Scalable growth
❝Phenomenal!!❞
★★★★★ - "99Calls.com is phenomenal!! We started receiving calls/emails from potential customers within a few days!! We HIGHLY recommend them! And their customer service people are also amazing! Friendly and Knowledgeable."
Tabetha with Northcoast Roof Repairs LLC
This roofing lead generation system starts with a lightning-fast, mobile-first SEO site optimized for roofers, then drives traffic through Google Ads, Local Services Ads, and key home-service directories. Get comprehensive roofing marketing, SEO for roofers, and CRM tools all in one place. From shingle repairs to full replacements, keep your roofing business booked year-round.
Get Exclusive Roofing Leads
How to Generate Exclusive Roofing Leads with 99 Calls
Website & Popular Listings
🌐
Get a quick-loading, customizable website, and be listed on top roofing directories, including the Google Business Profile.
Result:
Have 99 Calls build and host a site for your business for just $99 per month. Add a lead generation service and let's get that phone ringing!
Crank it up with Google Ads
🚀
Get lots of roof replacement & repair leads fast with our top-performing certified Google Ads team. Our results speak for themselves!
Result:
See high conversion rates and low-priced leads with Google Ads. Enjoy a personalized campaign and pricing among the lowest in the industry!
Bundle and Save
Big
💲
Have all the tools you need to grow your business while keeping costs low with our Essentials, Growth, or Growth Pro packages.
Result:
Whether you're launching your business or scaling to new heights, our tailored packages help you grow smarter without wasting money.
Google Verified Leads
✅
Be on top of Google search results and enjoy the leads that come with it. Local Service Ads work best for businesses with lots of reviews.
Result:
Join the club of trusted and vetted contractors. Enjoy some of the lowest prices for exclusive roofing leads in your area. More Reviews = More Leads.
Convert More Leads on the Go!
📈
Our app gives you missed call text back, email & text campaigns, and more. Speak with our lead experts to learn what each package offers.
Result:
More jobs, less hassle. Stay on top of missed calls, follow up fast, and watch your schedule fill up with high-paying jobs—all from the palm of your hand.
No Contract. Best Support.
🤝
With our timely reporting and experienced team, once you start getting leads with us, you won’t want to cancel. But you always can.
Result:
With a steady stream of qualified leads and unmatched support from a team, you’ll always know your ROI. Grow your business with 99 Calls.
Google Search Ads for High Volume Roofing Repair Leads
Our certified Google Ads specialists excel at securing low-cost roofing repair and replacement leads. We treat your ad spend like our own—maximizing high-intent clicks for your roofing business. Trust our roofer marketers at 99 Calls to deliver consistent, cost-effective PPC roofing lead generation.
Be Found on Google Verified (Local Services Ads)
Appear at the top of search results with Local Service Ads—ideal for roofing contractors with strong customer reviews. Use our LSA tool to check availability in your area.
Speak with a Roofing Lead Specialist
Exclusive Organic Roofing Lead Generation
Say goodbye to shared leads—get exclusive, organic SEO for roofers. Our roofing lead generation system includes a mobile-friendly site, managed directories, and fresh content to keep you ranking.
Service includes:
- Roofing-Optimized Website: Mobile-friendly and SEO-tuned for roofers, showcasing your work and expertise.
- Links & Directory Management: Listings on top platforms to boost your online visibility.
- Fresh Content Updates: Share before/after photos of roofing jobs to keep content current.
- Reputation Management: Monitor and respond to reviews, protecting your brand and SEO.
Grow Your Roofing Business
3 Flexible Packages for Roofers
Organic roofing leads are just $54.99 each with the Growth Package or free with Growth Pro
Essentials
Build Your Online Presence
• Branded roofing website
• Google Business Profile
• Reputation Management
• CRM System
• Legal Compliance
Most Popular
Growth
Scale Your Roofing Leads
• Essentials +
• Google Search Ads
• SEO for Roofers
• More Listings
• DIY Conversion Tools
• DIY Marketing Tools
Recommended
Organic leads free — scale fastest
Growth Pro
Dominate Your Market
• Growth +
• Lead Nurturing
• Lead Reactivation
• Workflow Automation
• Multi-Location Campaigns
• Strategy Sessions
Why Do Roofing Companies Choose 99 Calls?
Since 2011, 99 Calls has powered companies with exclusive, live leads that go straight to their phones. Here’s why roofers trust us:
- Proven pay-for-performance roofing lead generation system
- Ultra-fast, mobile-friendly roofing sites
- Free monthly reporting—always know your ROI
- Customizable service pages to showcase your work
- Free listing creation & directory management
- Google Ads creation & management for roofers
- Local Service Ads setup & management
- CRM & lead nurturing for new roofing leads
- Database reactivation for past roofing leads
- Reputation management included
- Exclusive, inbound roofing leads—no bidding wars
A Proven Roofing Lead Generation System
Managed by a certified, hardworking team, our comprehensive roofing marketing strategy ensures potential clients find and call you directly. The longer you partner with 99 Calls, the more roofing leads you're set to receive month after month!
It’s our dedication to extraordinary service. We do what we say we’ll do—bending over backward to generate roofing leads so your business can thrive.
Our customers deliver 5-star services across the nation. Check out their stories here.
Roofing Lead Conversion Best Practices
Lead quality matters—but lead handling matters just as much. The best-performing roofers usually:
- answer calls live
- respond within minutes
- offer financing
- showcase reviews prominently
- use text follow-up
- provide clear written estimates and explain the insurance process
- build strong local reputations
Our missed-call text-back and CRM tools help you respond first and follow up automatically—so more of the leads you pay for turn into booked jobs.
Roofing Leads FAQS
-
▼ Can I focus on specific roofing services (e.g., metal roofs, flat roofs, roof repairs)?
Yes. Google Ads offers the most precise targeting for specific services. We can also optimize your website for keyword-focused SEO and, to a lesser extent, target niches with LSA.
-
▼ How do you ensure the quality of the leads?
We use targeted marketing strategies to attract consumers who are actively seeking your roofing services, ensuring high-intent leads. Tracking phone numbers allow us to track your lead volume and quality of leads. Enhancements and adjustments are implemented regularly.
-
▼ What services besides SEO, Google Ads, and LSA do you offer to roofers?
In addition to highly effective lead generation services, you’ll have access to proven conversion tools, such as missed call text back, nurturing campaigns, and database reactivation.
-
▼ How are you different from HomeAdvisor, Angi, and Thumbtack?
We provide live, 100% exclusive leads directly to you. You won't be featured among many companies on someone else's platform. Your customers call you directly!
-
▼ Do you have any success stories from other roofing contractors?
Yes! Read about one of our success stories here: Northcoast Roof Repair, or visit our Reviews page.
-
▼ Will you use my website, or do you provide a landing page for my roofing business?
We create and host websites with proven landing pages for Organic SEO and Google Ads clients. For LSA-only, all you need is a verified Google Business Profile.
-
▼ How will I know if I’m making a profit from the lead generation?
We provide transparent reporting to show your ROI. Organic leads are just $49, while Google Ads and LSA leads are competitively priced and optimized by certified experts.
-
▼ What happens if I receive a lead outside my service area?
We credit ORGANIC calls outside your area. Invalid LSA leads are disputed. Our Ads team reviews lead quality and adjusts campaigns accordingly.
-
▼ How much do your roofing leads cost?
-
▼ How soon can I start getting roofing leads?
Google Ads leads typically start within 3–14 days. LSA leads begin after verification. SEO leads begin showing results in 3–6 months depending on online presence.
-
▼ Are your roofing leads exclusive?
Yes. Whenever possible, your roofing leads are 100% exclusive—each call or form submission goes to you alone and is never shared or resold to competing roofers. That means no bidding wars and no racing other contractors to reach the homeowner first.
-
▼ Do you generate commercial roofing leads?
Yes. We help roofing contractors target both residential and commercial work. Tell us what you focus on—commercial flat and low-slope roofs, TPO or EPDM systems, re-roofs, or repair and maintenance contracts—and we’ll target those searches in your area.
-
▼ Can I target specific cities or zip codes?
Yes. Campaigns can be targeted by county, city, zip code, or metro area, so you only receive roofing leads from the places you actually serve. As you grow, you can expand or fine-tune your service area at any time.
Roofing Leads FAQS
-
▼ Can I focus on specific roofing services (e.g., metal roofs, flat roofs, roof repairs)?Yes. Google Ads offers the most precise targeting for specific services. We can also optimize your website for keyword-focused SEO and, to a lesser extent, target niches with LSA.
-
▼ How do you ensure the quality of the leads?We use targeted marketing strategies to attract consumers who are actively seeking your roofing services, ensuring high-intent leads. Tracking phone numbers allow us to track your lead volume and quality of leads. Enhancements and adjustments are implemented regularly.
-
▼ What services besides SEO, Google Ads, and LSA do you offer to roofers?In addition to highly effective lead generation services, you’ll have access to proven conversion tools, such as missed call text back, nurturing campaigns, and database reactivation.
-
▼ How are you different from HomeAdvisor, Angi, and Thumbtack?We provide live, 100% exclusive leads directly to you. You won't be featured among many companies on someone else's platform. Your customers call you directly!
-
▼ Do you have any success stories from other roofing contractors?Yes! Read about one of our success stories here: Northcoast Roof Repair, or visit our Reviews page.
-
▼ Will you use my website, or do you provide a landing page for my roofing business?We create and host websites with proven landing pages for Organic SEO and Google Ads clients. For LSA-only, all you need is a verified Google Business Profile.
-
▼ How will I know if I’m making a profit from the lead generation?We provide transparent reporting to show your ROI. Organic leads are just $49, while Google Ads and LSA leads are competitively priced and optimized by certified experts.
-
▼ What happens if I receive a lead outside my service area?We credit ORGANIC calls outside your area. Invalid LSA leads are disputed. Our Ads team reviews lead quality and adjusts campaigns accordingly.
-
▼ How much do your roofing leads cost?
-
▼ How soon can I start getting roofing leads?Google Ads leads typically start within 3–14 days. LSA leads begin after verification. SEO leads begin showing results in 3–6 months depending on online presence.
-
▼ Are your roofing leads exclusive?Yes. Whenever possible, your roofing leads are 100% exclusive—each call or form submission goes to you alone and is never shared or resold to competing roofers. That means no bidding wars and no racing other contractors to reach the homeowner first.
-
▼ Do you generate commercial roofing leads?Yes. We help roofing contractors target both residential and commercial work. Tell us what you focus on—commercial flat and low-slope roofs, TPO or EPDM systems, re-roofs, or repair and maintenance contracts—and we’ll target those searches in your area.
-
▼ Can I target specific cities or zip codes?Yes. Campaigns can be targeted by county, city, zip code, or metro area, so you only receive roofing leads from the places you actually serve. As you grow, you can expand or fine-tune your service area at any time.
WHAT CUSTOMERS ARE SAYING:
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★★★★★ - "Excellent marketing and customer service!!! 5 stars!!!"
David Van, Trinity Roofing - Builders - Roofing in the Livingston Texas Area
2018-11-02 -
★★★★★ - "This company has brought me in at least half a million dollars in business every year. They are very outstanding people to work with. I have been with this company for over eight years and I can’t imagine working with another company."
Jesse Heath, Ohio Valley Roofing - Roofing Installation & Repair for South Central Ohio
2018-10-17 -
★★★★★ - "99 calls has been a great marketing company for me to work with. They bring a fair amount of quality leads each month and are also very consistent. Great bang for the buck!!"
Matt, MTS Siding & Roofing LLC - Roofing & Siding Services in the Central Massachusetts Area
2018-08-16 -
★★★★★ - "Lots of calls!"
Patrick, Foster's Roofing Enterprises, Inc. - Roofer in the Tampa, Florida Area
2018-08-06 -
★★★★★ - "Great"
Ollie Tillman, B&W Enterprises Roofing - Roofing Services in Hampton GA
2017-12-19 -
★★★★★ - "Really great service I am pleased with the results. Would definitely recommend to anybody that needs leads for their business, they are on top of it."
Mike Kelbie, Kelbie Home Improvement, Inc. - Roofing in Baltimore and Washion D.C. & Surrounding Areas
2017-11-13 -
5★★★★★ - "I am 100% satisfied with 99 Calls lead generation for my roofing business. I get calls just about every day."
John Briggs, John's Roofing & Home Improvements - Roofing, Siding, and Gutters in Portsmouth Virginia
2017-05-24 -
5★★★★★ - "Easy to work with! We have seen the benefits of being partners with 99 Calls over the past several years."
Monica Hoffman, Roof Masters of Colorado, LLC - Roofing services in the Boulder Colorado area
2016-06-07
