Growth Calculator
for Job Based Businesses
See Your Future Potential
| Month | Ad Spend | Leads | Jobs | Expected Revenue | Expected Profit |
|---|---|---|---|---|---|
| 1 | $2,500 | 10 | 5 | $10,000 | $4,000 |
| 2 | $4,000 | 16 | 8 | $16,000 | $6,400 |
| 3 | $6,400 | 25 | 12 | $24,000 | $9,600 |
| 4 | $9,600 | 38 | 19 | $38,000 | $15,200 |
| 5 | $15,200 | 60 | 30 | $60,000 | $24,000 |
| 6 | $24,000 | 96 | 48 | $96,000 | $38,400 |
| 7 | $38,400 | 153 | 76 | $152,000 | $60,800 |
| 8 | $60,800 | 243 | 121 | $242,000 | $96,800 |
| 9 | $96,800 | 387 | 193 | $386,000 | $154,400 |
| 10 | $154,400 | 617 | 308 | $616,000 | $246,400 |
| 11 | $246,400 | 985 | 492 | $984,000 | $393,600 |
| 12 | $393,600 | 1574 | 787 | $1,574,000 | $629,600 |
How to Achieve This Growth
This calculator highlights the powerful impact of reinvesting profits in high-quality lead generation. While it assumes full reinvestment of monthly profits, in practice, businesses will likely choose to allocate some profits toward hiring, equipment, and operations to support growth.
It also shows the potential of scaling spending on Google Ads over time. However, at higher levels, factors like market limits and diminishing returns may slow growth. The expectation is that a business would expand its territory and/or enter new markets and areas to build a multi-location enterprise.
Use this tool as a roadmap to see what’s possible and adjust based on your business goals and capacity.
1. Start with Google Ads
Google Ads is where you will find the vast majority of high quality leads. However, Google Ads is highly competitive and not friendly to beginners. 99 Calls is the leader in lead generation for service businesses. Our expertise in service business advertising ensures your ad spend is optimized for maximum lead generation.
2. Focus on Sales - Win those Jobs
When leads come in, respond quickly and professionally. The lead-to-job conversion rate is critical - aim to close as many as possible qualified leads by providing competitive quotes and excellent customer service. This system does not work if your win rate is weak. Google Ads is for closers.
3. Maintain Quality Service
Deliver outstanding service to maintain strong profit margins. Happy customers lead to referrals, positive reviews, increasing your future win rate, and reducing future lead costs. Again Google Ads is competitive. Top competitors know how to deliver quality work with a strong profit margin.
4. Reinvest Profits
The key to this growth model is reinvesting profits into lead generation. As shown in the calculator, each month's ad budget should match the previous month's profit, allowing for exponential growth in jobs.
5. Scale Sustainably
As your lead volume grows, ensure your business can scale to handle the increased workload. Build your team and systems gradually to maintain service quality and profit margins. In reality few companies can grow super fast. Stay happy, stay sane, grow at a reasonable pace, take a little off the table and have some well earn fun.
Ready to start? Contact 99 Calls to begin your growth journey with Google Ads. Our leadership and expertise in service business marketing can help you achieve your growth targets quickly and easily.
