True Cost Per Acquisition Calculator
Compare the real costs between shared and exclusive leads by accounting for their different close rates.
Input Parameters
Shared Leads
Exclusive Leads
Results
Shared Leads
Total Lead Cost:
Jobs Won:
Cost Per Job:
Exclusive Leads
Total Lead Cost: $7,500
Jobs Won: 35
Cost Per Job: $214.29
Total Revenue: $52,500
Total Profit: $15,750
ROI: 110%
Cost Comparison
Difference in Cost per Job: $35.71
While shared leads cost $25 vs $75 for exclusive leads, the true cost to acquire a customer is $36 higher with shared leads due to the lower close rate.
