The 99 Calls Lead Generation Team



Co-founder of 99 Calls, Fred is president and head of IT and development. Automation plays a huge role in making lead generation via SEO practical and affordable for local small businesses, and Fred is the architect and chief developer of the 99 Calls computer systems. Google, and marketing in general, is ever changing and Fred dedicates significant time and energy learning, adapting, experimenting, and implementing new techniques to keep our customers’ online presence up to date and out in front.

When not working Fred enjoys watching his sons play soccer, running, learning new things, and exploring new places with his wife Diane. Fred has BS in physics from Rensselaer Polytechnic Institute in Troy, NY and an MS in Electrical Engineering from UMASS Amherst.




With a BS degree in rehab counseling and an MS in OT, Diane has worked in many health care settings including hospitals and schools. In 2004 she purchased a small window cleaning business with two employees and grew it into a commercial cleaning company with 30 employees. She sold it in 2010 to join Fred in launching 99 Calls with the goal of helping small businesses grow via cost-effective lead generation and now oversees daily operations. Although therapy and lead generation are vastly different, at their core is the desire to help people to succeed, in business and in life.

When not at work, Diane stays busy with her two teenage sons, cheering on the soccer fields and supporting various school and volunteer activities. She enjoys time with family and friends, cooking, reading, traveling and learning about other places and cultures.




Dipa is a biologist turned SEO Analyst who loves organic SEO and lead generation, with a knack for SEO of service area businesses. Having over 7 years of solid SEO experience with 99 Calls, she’s helped over a thousand small businesses grow through website optimization, organic placement, maximizing lead results through listings management and social media platforms. She is a perpetual learner, constantly pursuing new trends and best practices. Her certifications include Google My Business Basics, Google Adwords, and Google Ads Fundamentals.  


Beyond the team at 99 Calls, Dipa is a co-founder of Friends of India Wilmington and an active contributor at Housing Families, Malden. She can be found on sidelines of tennis courts and soccer fields watching her two boys play, and enjoys time with family and friends, watching movies, hosting dinner parties, traveling, and keeping up with the real estate market.




After working in the vacation rental industry for years, Danielle's interest in marketing and extensive background in customer service lead her to 99 Calls. Over the past three years, Danielle has used her creativity and for passion for design to enhance websites and other digital materials. Her dynamic skill set allows her to serve many roles, including Lead Generation Specialist, Content Writer, and Account Manager. She has a true passion for helping local businesses flourish and finds that helping others succeed is one of the greatest aspects of working at 99 Calls.

When she's not making websites and marketing materials look spectacular, Danielle, enjoys creative projects at home, such as painting and refinishing furniture. She also loves spending quality time with her family, boating and relaxing by the pool.




Brianna joined the 99 Calls team three years ago after gaining valuable experience in a management role in the dry-cleaning industry. With a solid customer service background and a knack for training and teaching, Brianna quickly grew into the roles of Lead Customer Service Representative, and then Lead Generation Specialist. Her professionalism and genuine desire to help customers to present their business in the best light shows in all aspects of her work, from setting up new websites to managing online listings and overseeing continued efforts to help businesses grow.

Brianna’s time off is spent enjoying her two rescue dogs, Nina and Presley. She has a passion for rescuing and caring for dogs and other animals. She also enjoys travel, visiting with family and friends and trips to the local beach.




While taking time off from the workforce to be a full-time CEO of a household with two young kids, Kristen went to school and earned an Associates Degree in Business. She rejoined the workforce, armed with new knowledge and 15 years’ experience in the customer service industry. Kristen now utilizes her skills and passion to help small businesses reach their full potential. What she loves about her customer service role at 99 Calls is the opportunity to continuously learn something new and pass that knowledge on to our customers.

Kristen spends her free time hanging out with her family, going on local adventures, traveling and attending concerts. She’s recently traveled to Ireland and is planning a trip to Costa Rica.




Kathy has been a valued member of the 99 Calls team since March of 2016. Most of our customers instantly recognize her cheerful voice on the phone. Kathy handles phone lines, accounts receivable and important correspondence necessary to get sites and listings up and running optimally. If you’ve got a question about your account, Kathy will figure it out! She comes to work every day with a contagious, sunny disposition. Customers and the team here at 99 Calls benefit from Kathy's kindness and positive, can-do attitude.

Transplanted from the cold, brutal Wisconsin winters 8 years ago, Kathy loves Florida living, including boating, walking the beaches, the beautiful west coast sunsets, and even the gators! She also spends time digging in her garden and taking care of her two dogs, Molly and Lily.


Google Ads Specialist at 99 Calls


Crystal joined the 99 Calls team in December of 2018. Prior to spending the past year tending to her two little ones, dog, and husband, Crystal gained vast technical support knowledge as a Tech Expert for Verizon Wireless. Crystal has been in the customer service industry for 8 years. Her attention to detail and problem-solving abilities have enhanced the team. Her achievement of Google Ads certification allows her to fully maximize customers' potential to succeed using pay per click advertising.

In her free time, Crystal loves to bake and work on craft projects with her kids. She spends her time making memories with her family and friends and off-roading at the local mud hole.



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