Boost Your Summer Business with These 5 Contractor Promotion Ideas
By Dipa Gandhi
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Summer is a great time for home service contractors to boost business. As the season heats up, homeowners are more likely to invest in home repairs and improvements. But standing out among the competition can be tricky. Here are five promotion ideas tailored for contractors to make the most of the summer season.
1. Seasonal Discounts for New Customers
Offer a limited-time summer discount for new customers. This can be particularly effective for contractors in industries like landscaping, roofing, or plumbing, where people may be looking to tackle bigger projects during the summer months.
For example, a roofer could offer a 15% discount on roof inspections and repairs for first-time clients, which would encourage more people to take that first step toward a much-needed roof upgrade.
The key is to promote urgency. Use phrases like “Summer Special” or “Limited-Time Offer” to create a sense of urgency that motivates homeowners to take action.
2. Referral Program for Existing Customers
Your current customers can become your biggest promoters. Set up a referral program that rewards existing customers for bringing in new ones.
Let’s say you run a cleaning service. Offer a $50 discount on their next service for every new client they refer. Additionally, give the new customer a special discount as well, such as 10% off their first cleaning. This encourages not only word-of-mouth promotion but also fosters customer loyalty.
3. Themed Promotions for Holidays
Summer holidays such as Memorial Day, Independence Day, and Labor Day are perfect for themed promotions. Offer discounts or bundle services to coincide with these holidays.
A landscaper might create a "July 4th BBQ Ready Lawn Special" where they offer a discount on lawn mowing, trimming, and landscaping to ensure your yard looks perfect for the summer holidays.
You could also partner with local businesses to cross-promote. A cleaning service might partner with a local pool company for a joint promotion offering a discounted service bundle, helping both businesses attract a wider customer base.
4. Free Add-Ons with Service Packages
Offer free add-ons with your service packages during the summer months. This could include free inspections, free consultations, or complimentary services.
For instance, an electrician might offer a free electrical inspection with every air conditioning unit installation. This not only adds value but also builds trust with customers, as they know you're looking out for their safety and long-term needs.
5. Social Media Contests and Giveaways
Running a contest or giveaway on social media is a fun way to engage with your audience while attracting new customers. The prize could be a free service or a gift card to a popular retailer, tied to your business.
For example, a painter could run a “Summer Refresh” contest, offering a free room painting as a prize. To enter, participants could be asked to share their favorite summer color or tag a friend who needs painting services.
This tactic helps to increase social media engagement and visibility, while also giving potential customers a taste of your service.
