Deck Projects Are Heating Up:
How to Attract More Clients with Google Ads This Summer
By Dipa Gandhi
Read it to me! Click the video below.
Every year as the temperature rises, so does homeowners’ interest in improving their outdoor spaces. Among the most sought-after upgrades? Decks. But while demand for deck installations and repairs soars in the summer, so does competition among contractors. That’s where a strategic Google Ads campaign can make all the difference.
The Seasonal Spike No One Can Afford to Miss
Deck-building searches peak between May and August. It’s not a coincidence. As people plan summer barbecues and backyard parties, they realize their current setups need a facelift—or a complete overhaul.
According to Google Trends, searches for “deck contractor near me” and “deck builder” surge during this period across the U.S. Yet many contractors miss this opportunity by relying solely on word-of-mouth or waiting for referrals.
Missed Calls, Missed Cash: The Cost of Doing Nothing
Let’s take Mike, a seasoned deck builder from Ohio. In 2023, Mike saw a dip in calls compared to previous summers. He hadn’t changed his process—he still relied on yard signs and referrals. Meanwhile, his competitor across town ran Google Ads and had to hire two more crews just to keep up.
The difference? Visibility. While Mike waited for calls, his competitor showed up at the top of the search results, exactly when customers were searching.
Failing to advertise when demand is high is like owning a beachfront store and locking the doors during tourist season.
Here’s what can happen when you ignore seasonal marketing:
- Leads dry up just when they should multiply.
- Competitors snatch up high-paying jobs.
- Customers don’t even know you exist.
- You become reliant on repeat business or slow organic traffic.
Turning Clicks into Contracts: How to Make Google Ads Work for You
Capitalizing on the summer deck surge doesn’t require a massive marketing overhaul—just smart moves and good timing. Google Ads allows contractors to show up in front of customers when they’re searching with intent to hire.
Here’s how deck contractors can win big with Google Ads:
1. Target High-Intent Keywords
Focus on what your ideal customer is actually typing. Terms like:
- “Deck builder near me”
- “Deck installation [your city]”
- “Trex deck contractor”
- “Deck repair service”
These are not just curiosity clicks—these are people ready to hire.
2. Geo-Target Strategically
Don’t waste ad spend showing up in areas you don’t service. Use location targeting to zero in on profitable zip codes or neighborhoods.
3. Highlight Seasonal Offers
Make your ad copy pop with urgency:
- “Book your deck project before July and save 15%!”
- “Limited spots available for summer deck builds—Call now!”
4. Use Extensions to Dominate Space
Callout extensions, sitelinks, and location extensions help your ad take up more room in search results, increasing click-through rates.
5. Monitor and Adjust Frequently
Click costs can vary week to week. Monitor performance and shift budget toward ads or areas delivering the best ROI. Deck-related keywords often show lower competition than roofing or plumbing, meaning better cost-per-click (CPC) and stronger lead quality.
Real Results, Real Fast
A landscape design contractor in Florida reported a 3x return on ad spend (ROAS) during the summer by running Google Ads targeting “patio and deck builders.” With ads optimized weekly, they secured 15 new high-value projects in just six weeks.
Google Ads isn’t magic—but when used right, it brings in results faster than any other digital channel, especially during peak seasons.
The Time to Act Is Now
Homeowners aren’t just dreaming about a new deck—they’re actively searching for someone to build it. The only question is: Will they find you?
If you’re a contractor ready to make this your most profitable summer yet, don’t wait. Set up a focused Google Ads campaign, or work with a lead generation partner who understands seasonal trends and local markets.
The season is short. The demand is high. And your next 10 jobs could be just a few clicks away.
