How Exterior Painters Can Maximize Profits During the Summer Surge

By Dipa Gandhi

 

 

Read it to me! Click the video below.

 

When the summer sun rolls in, so does the perfect opportunity for exterior painters to ramp up their business. The longer days, dry conditions, and increased homeowner activity create the ideal environment for outdoor painting jobs. But while the demand for painting services may rise, so does the competition. If you’re not capitalizing on the seasonal surge with the right lead generation strategies, you could be watching your competitors fill up their calendars while your phone stays quiet.

The Summer Painting Boom Is Real

Exterior painters know that weather can make or break a job. Summer offers:

• Longer daylight hours – More working time each day.
• Dryer conditions – Paint adheres better and dries faster.
• Warmer temperatures – Ideal for both oil and latex-based paints.

According to a Sherwin-Williams technical data sheet, optimal temperatures for painting exteriors range from 50°F to 85°F — exactly what summer delivers across most of the U.S. This predictable weather means fewer reschedules and happier clients.

Real-life example: Mike, a house painter in Denver, used to slow down in the spring waiting for dry conditions. Since doubling down on summer marketing, he now books 6-8 weeks out during peak months.

But even if the weather is on your side, leads won’t appear just because the sun is shining. That’s where smart marketing steps in.

Why Many Painters Still Struggle During Peak Season

Here’s the problem: more jobs doesn’t automatically mean more customers — especially if they don’t know you exist.

Many painters rely solely on word-of-mouth or referrals, which are great but inconsistent. In today’s digital-first world, homeowners turn to Google when they need services. If you're not visible there, you're invisible to them.

What makes this more urgent:

• High competition: More contractors advertise in summer, driving up prices.
• Homeowners expect immediate responses: If you’re slow to reply, they’ll move on.
• Digital presence matters more than ever: Reviews, visibility, and ad placement all influence who gets the call.

Even skilled painters can lose out to less experienced ones with stronger marketing. That’s a frustrating reality — but also an opportunity.

Proven Ways to Book More Painting Jobs This Summer

To get a steady stream of leads during peak season, exterior painters should focus on three core strategies:

1. Use Google Ads for Immediate Lead Flow

Google Ads is a pay-per-click platform that shows your business at the top of search results. In summer, when people search for “exterior painter near me,” you want to be front and center.

Why it works:

• Targets people actively looking for services.
• Ads appear instantly, unlike SEO which takes time.
• You control budget and can pause or adjust in real time.

Real-life win: Sarah, a painter in Tampa, spent $300 on Google Ads in July and landed 5 jobs worth over $5,000 in total. Her cost per lead was under $20.

Pro tip: Run ads specifically for summer services like “deck staining,” “fence painting,” or “stucco touch-up.” These seasonal terms often have lower competition and cost less per click.

2. Activate Local Services Ads (LSA)

LSAs are Google’s “pay-per-lead” platform and show up even higher than regular ads. Unlike Google Ads, you only pay for actual leads — phone calls or messages from customers.

Advantages:

• Trusted by homeowners because of Google Guarantee badge.
• You only pay for leads, not clicks.
• Great for painters with strong reviews.

Note: To qualify, your business needs to pass background checks and have an optimized Google Business Profile.

3. Optimize Your Google Business Profile

A fully optimized Google Business Profile (GBP) improves your local visibility and makes it easier for customers to choose you.

Checklist for summer-ready GBP:

• Add seasonal photos of completed outdoor jobs.
• Post weekly updates or offers like “10% off deck staining this July.”
• Respond to all reviews — especially recent ones.
• Update business hours if you offer weekend availability.

Business owners who consistently post updates and collect reviews are far more likely to rank in the “map pack,” which gets over 40% of local clicks.

Don’t Miss Out on Summer’s Golden Window

The conditions are right. Demand is high. But customers won’t wait around. With the right lead gen system, you can fill your calendar before your competitors even start advertising.

Whether you go all in on Google Ads, activate LSAs, or double down on your GBP, your summer can go from slow to sold out — if you act fast.

Want help setting up your Google Ads or optimizing your GBP? That’s where 99 Calls can help. We specialize in getting contractors leads fast, with transparent pricing and expert service.