Why Starting Snow Removal Ads Late Still Works

By Dipa Gandhi

Winter Doesn’t Wait — Neither Should You

Every year, snow removal companies face the same dilemma: “Is it too late to start my ads?”
The short answer — absolutely not.

While many business owners assume that snow removal marketing needs to start months before the first snowflake falls, the reality is that most customers don’t start looking for help until the weather turns. When the first real storm hits, people rush to Google, typing frantically:

• “Driveway snow removal near me”

• “Plow service available now”

• “Emergency snow removal contractor”

This is when your ads must be live. If they’re not, those calls — and profits — are going to your competitors.

The Cost of Waiting

Here’s what often happens:
A contractor thinks, “I’ll wait until it actually snows before running ads.” Then the first storm arrives, phones go wild across town — but not theirs. Their competitors, who already have active ads, are fully booked within hours.

This delay doesn’t just cost a few leads — it can cost thousands of dollars in lost jobs. For example:

• A single residential snow removal job might bring in $44–$128.

• A commercial property can easily generate $1,000+ per event.

• Many customers book repeat service throughout the season once they’ve found someone reliable.

By the time you “wait and see,” the repeat customers are already spoken for.

Why Late Is Still Better Than Never

Here’s the good news — the snow removal season is long. Depending on your region, it can last anywhere from 3 to 5 months. Even if you start mid-season, there’s still significant earning potential ahead.

At 99 Calls, we’ve seen clients start snow removal campaigns as late as January and still achieve impressive results. One contractor in New Hampshire activated his ads after the first storm in mid-December. Within two weeks, he landed 12 new clients — several of whom became seasonal contracts worth over $5,000.

The key? Acting fast and using proven lead generation strategies.

How to Get Ads Running Quickly

To get in front of ready-to-hire customers, focus on channels that deliver immediate visibility:

1. Google Ads (Pay-Per-Click)

• Appear instantly when people search for “snow removal near me.”

• Only pay when someone clicks your ad.

• Highly effective for urgent, weather-driven services.

2. Google Business Profile (GBP) Optimization

• Keep your hours updated during storm events.

• Add posts like “Now Accepting Snow Removal Clients” to boost local visibility.

• Collect and respond to reviews to stay ahead of competitors in local rankings.

3. Seasonal Landing Page

• Create a dedicated snow removal page on your website.

• Include clear calls to action like “Call Now for Immediate Service.”

• Add photos or short clips of your team in action — customers trust what they can see.

4. Lead Tracking & Follow-Up

• Use call tracking to see exactly which ads bring in the most leads.

• Respond to calls and form submissions within minutes — snow jobs are time-sensitive, and speed wins the job.

A Final Push That Pays Off

Even if winter has already begun, don’t assume you’ve missed your chance. Snow removal customers don’t book in advance — they book when they need you most. Getting your ads up now ensures you’re visible during the next snowstorm, not buried under missed opportunities.

At 99 Calls, we specialize in helping contractors like you generate real, ready-to-book leads — fast. From setting up your ads to optimizing your Google Business Profile, our team can have you visible in search results within days.

Ready to Get Those Ads Started?

Snow won’t wait — and neither should your customers.
Get your snow removal ads live today and start turning winter weather into winter profits.

Contact 99 Calls at (888) 528-1993 to get started before the next flake falls.