Turn Storm Season Into Your Biggest Lead Generator for Roofing

By Dipa Gandhi

 

 

Read it to me! Click the video below.

 

When Homeowners Are Most Vulnerable

Storm season isn't just a weather event—it’s a trigger for urgent homeowner demand. Heavy winds, hail, torrential rains, and hurricanes cause real, costly damage:

• Roof leaks leading to interior water damage
• Shingles blown off or punctured by debris
• Structural compromise requiring fast repairs

A 2023 report by the Insurance Information Institute found that wind and hail claims are the most frequent type of homeowners insurance claim in the United States. After a major storm, local demand for roofing contractors skyrockets.

One contractor in Florida shared how after Hurricane Ian, his team had over 200 inbound calls in just one week. He didn't even have enough crews to cover them all. But guess who got those jobs? The roofers who were advertising aggressively while others hesitated.

Missed Opportunities Hurt More Than You Think

Some roofing companies hold back on advertising during storm season. They assume:

• "Work will come in on its own."
• "We can’t handle the volume, so why advertise?"

This thinking leaves money on the table:

• Customers search online immediately after a storm. If they don't see you, they call your competitors.
• Insurance payouts mean homeowners can act fast without worrying about cost.
• Word-of-mouth spreads rapidly after storms, but you have to be top-of-mind first.

Contractors who don't advertise miss the chance to cement their brand as the local expert when demand is at its peak. Worse yet, it hands the opportunity to competitors who do stay visible.

A roofing business in Texas once shared that after a tornado, they paused ads for a week to “catch up.” When they restarted, their cost per click was 40% higher due to fierce competition, and they struggled to regain their visibility.

Seizing the Storm Season Advantage

Storm season advertising isn't about chasing damage—it's about meeting urgent customer needs better than anyone else. Smart roofers plan for it and profit from it by:

• Budgeting for higher ad spend when storms hit, knowing ROI will be strong.
• Running targeted Google Ads and LSA campaigns that highlight emergency response and local expertise.
• Using storm-tracking data to anticipate where demand will surge and preemptively market in those areas.
• Investing in organic SEO well before storm season so their website ranks when it matters most.
• Retargeting website visitors so homeowners see their brand even after the storm passes.

At 99 Calls, we've helped roofers in storm-prone regions set up flexible ad strategies that automatically increase bids during storm alerts. One roofer in Louisiana doubled his average monthly leads by simply timing his ads to weather forecasts.

Advertising during storm season isn't opportunistic—it's good service. Homeowners need help now, and contractors who show up first, clearly, and credibly get the work.