5 Exterior Painting Projects That Surge in the Summer

(And How to Capture the Leads)

 

 

Read it to me! Click the video below.

 

When summer hits, homeowners and property managers spring into action to enhance curb appeal, protect their properties from harsh weather, and prepare for resale. This seasonal shift unleashes a wave of demand for exterior painting—one of the fastest, most visible improvements available.

Yet while the phone might ring more often in the summer, competition heats up too. To make sure you're the one getting those calls (and turning them into booked jobs), you need to understand which projects surge and how to position your painting business to capture the leads.

Seasonal Spike in Demand: What's Driving It?

The demand for exterior painting rises sharply during summer due to:

• Longer daylight hours and more consistent weather.
• Homeowners preparing to list their homes in late summer or early fall.
• HOAs and property managers scheduling maintenance when it’s least disruptive.
• The ideal temperature range for exterior paint adhesion and drying.

Let's look at the five most in-demand summer projects—and how to win the leads.

1. Full House Exterior Repaints

This is the most visible transformation a homeowner can make. It's also the most time-sensitive—homeowners want it done before summer ends.

Why now?

• Resale prep: Homes sell for 2-5% higher with a freshly painted exterior.
• Weather advantage: Paint cures best between 50–85°F, making summer optimal.

How to capture the leads:

• Use before-and-after photo galleries in social media ads.
• Run limited-time promotions that play on urgency: “Get your home summer-ready—slots filling fast!”
• Target Google Ads to keywords like “exterior house painter near me” and “home painting before selling.”

2. Deck and Fence Painting or Staining

Wood structures take a beating in winter and spring. By June, they’re cracking, fading, or growing mildew. Homeowners want them revived for barbecues and outdoor gatherings.

What’s different here?

• Staining and sealing are time-sensitive—applying them in direct sun or on moist surfaces leads to poor results. Customers need guidance and fast scheduling.

Lead gen strategies:

• Blog about the dangers of neglecting summer deck maintenance (e.g., rot, termites).
• Run a “Deck Revival” package to bundle power washing and staining.
• Include this as an add-on when quoting a full house repaint.

3. Trim and Shutter Refreshes

For budget-conscious homeowners, updating the trim, shutters, or front door offers major impact with minimal cost. These jobs are fast and easy to fit between larger projects.

Why it matters:

• High ROI: According to Consumer Reports, a fresh front door alone can add up to 5% in perceived home value.
• Great for generating 5-star reviews due to quick turnaround and visual appeal.

Lead capture tips:

• Promote these smaller services as weekday fillers on your website.
• Offer “same-week availability” to drive urgency.
• Use customer testimonials focused on affordability and transformation.

4. HOA and Multi-Unit Property Painting

Property managers love summer projects. They can finally get exterior work done with less disruption to tenants or residents.

The opportunity:

• Higher ticket size: One job may cover dozens of units.
• Repeat work: HOAs typically repaint every 5–7 years.

How to win the contracts:

• Add a commercial page to your website focused on multi-unit painting.
• Collect referrals from landscaping or roofing contractors you’ve worked with.
• Showcase past HOA projects in your portfolio to build trust.

5. Garage Doors and Sheds

These smaller structures are often forgotten until they become eyesores. Painting them is a quick upsell or entry-point service for cautious buyers.

Why they surge:

• Homeowners notice blemishes more when they're outdoors.
• Small price tag, big curb appeal.

Capture strategy:

• Include a free garage door paint job with every full home exterior repaint.
• Use direct mail flyers or door hangers that showcase a dramatic garage door refresh.

Turn Up the Heat—Without Burning Your Budget

You don’t need a massive ad budget to land these summer jobs. What you need is smart positioning and fast response times.

Try these simple steps to increase lead volume this summer:

• Optimize your Google Ads for seasonal keywords like “summer exterior painting,” “deck staining,” and “HOA painters.”
• Follow up within 5 minutes of each inquiry. Speed-to-lead is everything when the homeowner has called three companies.
• Use your reviews and photos in every quote, ad, and web-page. Let your happy customers sell your service.

Real-world example: A painting contractor in Phoenix signed 6 jobs in 2 weeks after running a “Summer Sizzle” promo that included a free shutter refresh with every full home paint. He featured the deal on his website, posted before/after photos daily, and responded to every lead within 10 minutes. Total spend? Less than $300 in ads.

Don’t Let the Summer Rush Pass You By

This is your busiest, most profitable season. While the sun’s out and the leads are hot, make sure your business is ready to convert every inquiry into income.

Position your services for the season, respond quickly, and market smart—and your calendar will fill up fast.