Top Fall Services to Start Promoting Now
By Dipa Gandhi
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As summer winds down, savvy home service contractors know it’s time to shift gears. Fall is more than pumpkin spice and back-to-school — it's a critical season for homeowners preparing for colder months ahead. Yet, many contractors miss the window to get in front of their customers before the rush.
Let’s fix that.
The Problem: Missed Opportunities as Fall Approaches
Every year, homeowners scramble at the last minute to winterize, repair, or refresh their homes. And every year, some contractors fail to promote their services early enough to capture those leads.
Here’s what often happens:
- Marketing starts too late: By the time some businesses begin advertising, homeowners have already hired someone else.
- Seasonal services get buried: Fall-specific services like gutter cleaning or furnace inspections don’t always get the attention they deserve.
- Contractors focus only on current jobs: Staying busy now is great — but without forward-looking marketing, the pipeline runs dry come October.
A painting contractor in Michigan shared that his slowest months were always November and December—until he began advertising fall specials in mid-August. His fall booked solid in three weeks.
The Agitation: Lost Revenue and Competitive Disadvantage
Waiting until September to promote fall services can leave you scrambling for work. Worse, competitors who advertise early will scoop up those high-intent leads first.
When homeowners need:
- Leaf cleanup before heavy rains
- Furnace checkups before frost
- Roof inspections before snowfall
- Tree trimming before storms
…they don’t want to wait. If your business isn’t top of mind in late summer, you're missing out.
One HVAC contractor in Colorado told us he used to rely on repeat customers for fall tune-ups — until his biggest competitor launched a Google Ads campaign targeting “fall furnace checkup” keywords in August. The result? A noticeable dip in leads that fall.
The Solution: Start Promoting These Fall Services Now
To stay ahead, begin marketing your fall services today — not next month. Here are the top services homeowners are already searching for in late summer:
🍁 Gutter Cleaning & Leaf Removal
Clogged gutters cause roof damage, water intrusion, and ice dams. Promote:
- Seasonal specials for gutter cleaning
- Add-on services like leaf pickup and disposal
- Bundled packages (e.g., “Gutter + Roof Check”)
🔧 HVAC Tune-Ups & Furnace Inspections
Homeowners want peace of mind before the first cold snap. Offer:
- $79 fall tune-up specials
- Same-day furnace checks
- Priority scheduling for existing customers
🧹 Fall Cleanup & Lawn Care
Landscapers should highlight:
- Leaf cleanup and haul-away
- Fall aeration and over-seeding
- Pre-winter fertilization
These services help homeowners prepare their lawn for winter survival and a healthy spring start.
🏡 Roof Inspections & Minor Repairs
Small leaks turn into big problems in winter. Promote:
- Free or low-cost roof inspections
- Emergency patch and seal services
- Roof tune-ups before snowfall
This builds trust and often leads to bigger projects.
🪟 Exterior Painting and Power Washing
Late summer is the last call for exterior paint in many climates. Promote:
- Fast-drying paint for cooler weather
- House washing before the holidays
- Limited-time “end of season” specials
🌳 Tree Trimming and Storm Prep
Falling branches can cause serious damage. Arborists and landscapers should highlight:
- Tree trimming before snow and wind
- Emergency tree removal services
- Storm readiness assessments
Tips for Successful Fall Promotion
Get noticed before competitors flood the market by:
- Launching Google Ads now: Target keywords like “fall gutter cleaning” or “furnace tune-up near me.”
- Updating your website with fall-related content and service pages.
- Posting on social media with seasonal tips, checklists, and promotions.
- Running database reactivation campaigns to remind past customers it’s time to prep for fall.
Real-Life Example
A landscaping client of 99 Calls in New Jersey began promoting fall cleanup on August 15 last year. They ran a simple Google Ads campaign and texted their existing customer list with a limited-time discount. The result? Booked out three weeks ahead and added $6,300 in revenue in September alone — all from services that would’ve otherwise gone unadvertised.
