LSA Lead Cost Estimator

Find Out What Local Services Ads Leads Actually Cost

Select Your Industry Below to View Recent LSA Lead Cost Data

TOOL

What You’ll See Inside the Estimator

Average Cost Per LSA Lead

See the average amount businesses in that category paid for charged LSA leads.

Typical LSA Lead Cost Range

View the 10th–90th percentile range so you can see what most lead costs looked like.

Median LSA Lead Cost

Compare the average against the middle point to better understand whether the number is being pulled up or down by outliers

LSA Lead Cost Trends

Review recent monthly changes so you can spot whether lead costs are rising, falling, or staying steady.

Why do LSA Lead Costs Change?

With Local Services Ads, your cost per lead can shift based on your service category, market, seasonality, competition, and Google’s automated bidding system. That's why old averages and generic estimates aren't enough.

This estimator uses recent client data to give service businesses a more practical view of what LSA leads may cost now. The tool is based on the same idea from the blog you shared: Google removed its estimator, leaving businesses without easy upfront visibility, so 99 Calls created a replacement using real campaign data.

Is LSA Worth It for Your Business?

The cost per lead is only one part of the equation.

Before running Local Services Ads, compare your estimated lead cost against:

Your close rate
Your average job value
Your profit margin
Your monthly lead budget
Your ability to answer calls quickly

A $39 lead could be a great deal for one business and a poor fit for another. The difference comes down to how many leads turn into paying customers.

Ready to Estimate Your LSA Lead Costs?

Choose your industry and see recent Local Services Ads lead cost data from 99 Calls client campaigns.