Google Local Service Ads - Cost Per Lead by Industry
Find Out What Local Services Ads Leads Actually Cost
Select Your Industry to View Recent Lead Cost Data
Based on charged-lead data from active 99 Calls Google Local Services Ads (LSA) client campaigns over the last 3 months. Industries with fewer than 3 active LSA clients are not shown. Updated May 2026.
Google LSA cost per charged lead by industry
All eligible industries at a glance, as of May 2026.
| Industry | Average | Median | Typical range (10th–90th percentile) | # Sites |
|---|---|---|---|---|
| Carpet Cleaner | $38.42 | $38.62 | $36.02–$39.06 | 3 |
| Commercial Cleaning Contractor | $43.58 | $43.78 | $38.92–$46.87 | 4 |
| Disaster Restoration Contractor | $355.14 | $351.34 | $294.64–$431.57 | 4 |
| Electrical Contractor | $64.46 | $64.62 | $51.81–$82.38 | 6 |
| General Contractor | $117.32 | $80.01 | $37.77–$246.75 | 4 |
| Junk Removal Contractor | $48.24 | $55.96 | $38.04–$88.94 | 3 |
| Painting Contractor | $46.30 | $43.87 | $34.27–$62.15 | 14 |
| Plumbing Contractor | $71.81 | $101.06 | $66.25–$115.53 | 5 |
| Pressure Washing Contractor | $38.78 | $43.22 | $23.84–$57.31 | 4 |
| Roofing Contractor | $127.72 | $97.15 | $52.72–$144.84 | 8 |
| Water Damage Restoration | $150.52 | $166.44 | $95.29–$344.90 | 8 |
Frequently asked questions
How much does a Google Local Services Ads (LSA) lead cost?
Cost per charged lead varies widely by industry, location, and season. 99 Calls publishes industry-level averages, medians, and 10th-to-90th percentile ranges based on real billing data from active LSA client campaigns. Select an industry above to see current figures.
What is a charged lead in Google Local Services Ads?
A charged lead is a customer inquiry — a phone call, message, or booking — that Google determines meets their lead validation criteria and bills the advertiser for. Credited (refunded) leads are excluded from these averages.
How is LSA cost per lead calculated?
Total LSA ad spend divided by total charged leads over the last 3 months, computed separately for each industry across 99 Calls' active LSA client campaigns. Industries with fewer than 3 active LSA clients are excluded to protect client privacy.
Where does this LSA cost data come from?
Real billing and lead data from 99 Calls' Google Local Services Ads client campaigns, retrieved directly from the Google Ads API. The data is updated daily and aggregated over the most recent 3 months.
What the LSA Cost Estimator Shows You
Average Cost Per LSA Lead
See the average amount businesses in that category paid for charged LSA leads.
Typical LSA Lead Cost Range
View the 10th–90th percentile range so you can see what most lead costs looked like.
Median LSA Lead Cost
Compare the average with the middle to see whether the number is being pulled up or down by outliers.
LSA Lead Cost Trends
Review recent monthly changes so you can spot whether lead costs are rising, falling, or staying steady.
Why LSA Lead Costs Vary
With Local Services Ads, your cost per lead can shift based on your service category, market, seasonality, competition, and Google’s automated bidding system. That's why old averages and generic estimates aren't enough.
This estimator uses recent client data to give service businesses a more practical view of what LSA leads may cost now. The tool is based on the same idea from the blog you shared: Google removed its estimator, leaving businesses without easy upfront visibility, so 99 Calls created a replacement using real campaign data.
Is LSA Worth It for Your Business?
The cost per lead is only one part of the equation.
Before running Local Services Ads, compare your estimated lead cost against:
- Your close rate
- Your average job value
- Your profit margin
- Your monthly lead budget
- Your ability to answer calls quickly
A $39 lead could be a great deal for one business and a poor fit for another. The difference comes down to how many leads turn into paying customers.
Need Help Turning LSA Leads Into Customers?
Seeing the cost per lead is a strong first step. The next step is deciding whether LSAs fit your budget, service area, and growth goals. 99 Calls helps service businesses generate exclusive leads through Local Services Ads, Google Ads, SEO, and lead nurturing.
