Google Local Service Ads - Cost Per Lead for Carpet Cleaner Businesses

Find Out What Local Services Ads Leads Actually Cost

Select Your Industry Below to View Recent LSA Lead Cost Data

Carpet Cleaner
$38.82
Median: $39.69
Typical range (10th–90th percentile): $36.48 – $39.87

As of May 2026, the average Google Local Services Ads (LSA) cost per charged lead for Carpet Cleaner businesses is $38.82 (median $39.69) with a typical range of $36.48 to $39.87 (10th to 90th percentile), based on 3 active 99 Calls client campaigns.

Estimated average cost per charged lead

Based on charged-lead data from active 99 Calls Google Local Services Ads (LSA) client campaigns over the last 3 months. Industries with fewer than 3 active LSA clients are not shown. Updated May 2026.

Google LSA cost per charged lead by industry

All eligible industries at a glance, as of May 2026.

IndustryAverageMedianTypical range (10th–90th percentile)# Sites
Carpet Cleaner$38.82$39.69$36.48–$39.873
Commercial Cleaning Contractor$44.01$43.97$37.49–$46.774
Disaster Restoration Contractor$350.60$358.55$241.98–$436.494
Electrical Contractor$59.96$55.16$43.41–$77.985
General Contractor$117.29$74.77$39.01–$237.825
House Cleaner$40.48$44.56$38.95–$45.763
Junk Removal Contractor$52.05$57.74$38.20–$90.203
Painting Contractor$46.92$44.66$31.23–$61.6214
Plumbing Contractor$84.47$96.47$68.44–$134.426
Pressure Washing Contractor$37.59$43.03$22.03–$55.204
Remodeling Contractor$146.15$110.68$103.56–$163.573
Roofing Contractor$118.93$78.10$39.25–$148.519
Water Damage Restoration$160.77$176.85$98.24–$237.598

Frequently asked questions

How much does a Google Local Services Ads (LSA) lead cost for Carpet Cleaner businesses?

As of May 2026, the average Google Local Services Ads (LSA) cost per charged lead for Carpet Cleaner businesses is $38.82 (median $39.69) with a typical range of $36.48 to $39.87 (10th to 90th percentile), based on 3 active 99 Calls client campaigns.

What is a charged lead in Google Local Services Ads?

A charged lead is a customer inquiry — a phone call, message, or booking — that Google determines meets their lead validation criteria and bills the advertiser for. Credited (refunded) leads are excluded from these averages.

How is LSA cost per lead calculated?

Total LSA ad spend divided by total charged leads over the last 3 months, computed separately for each industry across 99 Calls' active LSA client campaigns. Industries with fewer than 3 active LSA clients are excluded to protect client privacy.

Where does this LSA cost data come from?

Real billing and lead data from 99 Calls' Google Local Services Ads client campaigns, retrieved directly from the Google Ads API. The data is updated daily and aggregated over the most recent 3 months.

 

What You’ll See Inside the Estimator

Average Cost Per LSA Lead

See the average amount businesses in that category paid for charged LSA leads.

Typical LSA Lead Cost Range

View the 10th–90th percentile range so you can see what most lead costs looked like.

Median LSA Lead Cost

Compare the average against the middle point to better understand whether the number is being pulled up or down by outliers

LSA Lead Cost Trends

Review recent monthly changes so you can spot whether lead costs are rising, falling, or staying steady.

 

Why do LSA Lead Costs Change?

With Local Services Ads, your cost per lead can shift based on your service category, market, seasonality, competition, and Google’s automated bidding system. That's why old averages and generic estimates aren't enough.

This estimator uses recent client data to give service businesses a more practical view of what LSA leads may cost now. The tool is based on the same idea from the blog you shared: Google removed its estimator, leaving businesses without easy upfront visibility, so 99 Calls created a replacement using real campaign data.

 

Is LSA Worth It for Your Business?

The cost per lead is only one part of the equation.

Before running Local Services Ads, compare your estimated lead cost against:

  • Your close rate
  • Your average job value
  • Your profit margin
  • Your monthly lead budget
  • Your ability to answer calls quickly

A $39 lead could be a great deal for one business and a poor fit for another. The difference comes down to how many leads turn into paying customers.

 

Ready to Estimate Your LSA Lead Costs?

Choose your industry and see recent Local Services Ads lead cost data from 99 Calls client campaigns.

 

 

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