Google Local Service Ads - Cost Per Lead for Commercial Cleaning Contractor Businesses
Find Out What Local Services Ads Leads Actually Cost
Select Your Industry Below to View Recent LSA Lead Cost Data
As of May 2026, the average Google Local Services Ads (LSA) cost per charged lead for Commercial Cleaning Contractor businesses is $44.01 (median $43.97) with a typical range of $37.49 to $46.77 (10th to 90th percentile), based on 4 active 99 Calls client campaigns.
Based on charged-lead data from active 99 Calls Google Local Services Ads (LSA) client campaigns over the last 3 months. Industries with fewer than 3 active LSA clients are not shown. Updated May 2026.
Google LSA cost per charged lead by industry
All eligible industries at a glance, as of May 2026.
| Industry | Average | Median | Typical range (10th–90th percentile) | # Sites |
|---|---|---|---|---|
| Carpet Cleaner | $38.82 | $39.69 | $36.48–$39.87 | 3 |
| Commercial Cleaning Contractor | $44.01 | $43.97 | $37.49–$46.77 | 4 |
| Disaster Restoration Contractor | $350.60 | $358.55 | $241.98–$436.49 | 4 |
| Electrical Contractor | $59.96 | $55.16 | $43.41–$77.98 | 5 |
| General Contractor | $117.29 | $74.77 | $39.01–$237.82 | 5 |
| House Cleaner | $40.48 | $44.56 | $38.95–$45.76 | 3 |
| Junk Removal Contractor | $52.05 | $57.74 | $38.20–$90.20 | 3 |
| Painting Contractor | $46.92 | $44.66 | $31.23–$61.62 | 14 |
| Plumbing Contractor | $84.47 | $96.47 | $68.44–$134.42 | 6 |
| Pressure Washing Contractor | $37.59 | $43.03 | $22.03–$55.20 | 4 |
| Remodeling Contractor | $146.15 | $110.68 | $103.56–$163.57 | 3 |
| Roofing Contractor | $118.93 | $78.10 | $39.25–$148.51 | 9 |
| Water Damage Restoration | $160.77 | $176.85 | $98.24–$237.59 | 8 |
Frequently asked questions
How much does a Google Local Services Ads (LSA) lead cost for Commercial Cleaning Contractor businesses?
As of May 2026, the average Google Local Services Ads (LSA) cost per charged lead for Commercial Cleaning Contractor businesses is $44.01 (median $43.97) with a typical range of $37.49 to $46.77 (10th to 90th percentile), based on 4 active 99 Calls client campaigns.
What is a charged lead in Google Local Services Ads?
A charged lead is a customer inquiry — a phone call, message, or booking — that Google determines meets their lead validation criteria and bills the advertiser for. Credited (refunded) leads are excluded from these averages.
How is LSA cost per lead calculated?
Total LSA ad spend divided by total charged leads over the last 3 months, computed separately for each industry across 99 Calls' active LSA client campaigns. Industries with fewer than 3 active LSA clients are excluded to protect client privacy.
Where does this LSA cost data come from?
Real billing and lead data from 99 Calls' Google Local Services Ads client campaigns, retrieved directly from the Google Ads API. The data is updated daily and aggregated over the most recent 3 months.
What You’ll See Inside the Estimator
Average Cost Per LSA Lead
See the average amount businesses in that category paid for charged LSA leads.
Typical LSA Lead Cost Range
View the 10th–90th percentile range so you can see what most lead costs looked like.
Median LSA Lead Cost
Compare the average against the middle point to better understand whether the number is being pulled up or down by outliers
LSA Lead Cost Trends
Review recent monthly changes so you can spot whether lead costs are rising, falling, or staying steady.
Why do LSA Lead Costs Change?
With Local Services Ads, your cost per lead can shift based on your service category, market, seasonality, competition, and Google’s automated bidding system. That's why old averages and generic estimates aren't enough.
This estimator uses recent client data to give service businesses a more practical view of what LSA leads may cost now. The tool is based on the same idea from the blog you shared: Google removed its estimator, leaving businesses without easy upfront visibility, so 99 Calls created a replacement using real campaign data.
Is LSA Worth It for Your Business?
The cost per lead is only one part of the equation.
Before running Local Services Ads, compare your estimated lead cost against:
- Your close rate
- Your average job value
- Your profit margin
- Your monthly lead budget
- Your ability to answer calls quickly
A $39 lead could be a great deal for one business and a poor fit for another. The difference comes down to how many leads turn into paying customers.
Ready to Estimate Your LSA Lead Costs?
Choose your industry and see recent Local Services Ads lead cost data from 99 Calls client campaigns.
