The 99 Calls Lead Cost Index

What Home Service Leads Actually Cost on Google Ads

 

Most contractors don’t know whether their cost per lead is normal, high, or completely out of line.

The 99 Calls Lead Cost Index tracks real Google Ads performance across dozens of home service industries, showing lead cost benchmarks at the 10th, 50th, and 90th percentiles, so you can see exactly where you stand.

 

 

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