The Best Way to Generate Roofing Leads

Proven Strategies for Roofers

By Devon Osborne

Read it to me! Click the video below.

 

Roofing contractors face a consistent challenge: generating a steady stream of high-quality leads. The roofing business often experiences peaks and valleys in demand, driven by weather, seasonality, and market conditions. Without a reliable lead generation strategy, even the most skilled roofers can find themselves scrambling to fill their schedules during slow periods. But the problem isn’t just finding leads—it’s finding the right leads. Here’s how you can overcome this challenge and create a system that keeps your business thriving year-round.

 

The Struggle to Find Qualified Roofing Leads

For many roofing companies, lead generation feels like a never-ending uphill battle. Common methods like cold-calling or direct mail often produce little to no return on investment. On the other hand, digital marketing can seem complex and difficult to navigate without the right expertise. To top it off, roofing is a competitive industry, with local contractors all vying for the same limited pool of potential customers.

 

Why Standard Approaches Often Fall Short

Roofing companies commonly use tactics like:

• Word-of-mouth referrals: While this method is reliable, it’s slow and unpredictable.
• Traditional advertising (billboards, flyers): These efforts often lack the precision and targeting needed to find homeowners actively seeking roofing services.
• Cold-calling: This strategy is increasingly ineffective, as it can feel intrusive to potential customers.
• Pay-per-click (PPC) ads: Effective but expensive, especially for smaller contractors who may not have the budget to outbid larger competitors.

Here’s where many roofing companies get stuck: they either rely on outdated methods that no longer work or they try modern methods without the right strategy, burning through budgets with minimal return.

 

Unlocking the Power of Local SEO and Lead Generation Platforms

Successful lead generation for roofers requires a multi-pronged approach that leans heavily into two key areas: local SEO and lead generation platforms. By combining these strategies, you can capture homeowners who are actively searching for your services at the right moment.

Let’s break it down with a real-life example:

 

Case Study: Roof Masters of Cleveland

Roof Masters, a small roofing company in Cleveland, struggled to grow its customer base. They were spending over $2,000 a month on billboards and radio ads but weren’t seeing a noticeable increase in roofing jobs. After a consultation with a lead generation expert, they shifted their focus to a digital-first strategy. Within six months, they saw a 300% increase in qualified leads. Here's what worked for them:

1. Investing in Local SEO: Roof Masters optimized their Google My Business profile, ensuring all the key details were accurate and up to date (hours, services, location). They began to consistently appear in local search results when homeowners in Cleveland searched for roofing contractors.

2. Positive Online Reviews: Happy customers became brand ambassadors. After completing a job, Roof Masters implemented a streamlined process to ask for reviews. This boosted their Google rating from 3.8 to 4.7 stars, increasing trust with potential customers.

3. Lead Generation Platforms: Instead of paying for vague advertising, they paid per lead. The difference? These leads came from homeowners who had an urgent need for roofing services, making them far more likely to convert.

 

Why These Strategies Work

• Local SEO: Homeowners are increasingly turning to online searches to find local service providers. By showing up when someone searches "roof repair near me," you’re meeting potential customers at the exact moment they need your service. According to BrightLocal, 78% of local mobile searches result in an offline purchase.

• Positive Reviews: Reviews act as digital word-of-mouth. A Harvard Business School study found that a one-star increase in Yelp rating leads to a 5-9% increase in revenue for small businesses. The more 5-star reviews you gather, the more likely a homeowner will choose you over the competition.

• Lead Generation Platforms: Unlike traditional advertising, lead platforms provide highly targeted prospects who are actively seeking a roofer. This not only saves time but also ensures you're spending your marketing dollars on potential clients who are much further along in the buying process.

 

How to Implement These Strategies for Your Roofing Business

Here’s how you can take action and start generating more roofing leads:

• Enhance your Google My Business profile: Make sure your business name, address, phone number, and service area are accurate. Include high-quality photos of your work, respond to reviews, and post updates regularly.

• Encourage reviews from happy customers: Implement a follow-up process that asks satisfied homeowners to leave reviews. Make it easy by sending them a direct link to your Google or Yelp page.

• Partner with a lead generation service: If you’re struggling to generate leads organically, consider working with a lead generation company like 99 Calls. With a service that provides pay-per-lead options, you only pay for verified leads, reducing wasted ad spend.

• Invest in local SEO: Don’t underestimate the power of a good ranking on Google. By targeting specific keywords like "roof repair" or "new roof installation," you can ensure your business gets found when customers are searching.

 

Conclusion: Steady Leads, Steady Business

For roofing contractors, the days of relying solely on traditional advertising or hoping for word-of-mouth referrals are over. By implementing a combination of local SEO, reputation management, and lead generation platforms, you can create a sustainable lead pipeline that delivers steady business throughout the year.

Take a hard look at your current lead generation strategy. If you're struggling to keep the leads flowing, now’s the time to embrace modern solutions. Make your roofing company more visible, more trusted, and more connected with the homeowners who need your services.