Boost Your Appliance Repair Business with Google Ads & LSA
By Dipa Gandhi
Read it to me! Click the video below.
In a competitive industry like appliance repair, staying ahead often comes down to how well you market your services. Word of mouth and traditional advertising are no longer enough to capture today’s tech-savvy customers. With Google Ads and Local Services Ads (LSA), appliance repair professionals have access to powerful tools to increase visibility, drive more leads, and grow their businesses.
The Struggle for Visibility
For many appliance repair businesses, the challenge isn’t about doing quality work—it’s about being found by customers. When someone’s refrigerator breaks or their washer won’t spin, they usually head straight to Google. If your business isn’t showing up at the top, those potential customers are calling your competitors.
- Organic search results take time to climb, especially for newer businesses.
- The Google Business Profile (GBP) can be a goldmine, but it’s becoming harder to rank as competition increases.
- Many customers don’t scroll past the first few options on Google’s search page.
This is where Google Ads and LSA come in, offering quick and effective ways to land at the top of the search results.
The Power of Google Ads
Google Ads lets you bid for visibility in search results. It’s a pay-per-click (PPC) platform, meaning you only pay when someone clicks on your ad. For appliance repair businesses, Google Ads can:
- Target the right audience: Use keywords like “refrigerator repair near me” or “emergency appliance repair” to connect with customers in your area.
- Generate leads quickly: Ads show up at the top of the search results, often above organic listings and Local Service Ads.
- Control your budget: You can set daily or monthly caps, ensuring you don’t overspend.
Case in Point: A Small Appliance Repair Business
Jane owns an appliance repair business in Denver. She started with a modest Google Ads budget of $500/month, targeting high-intent keywords. Within three months, she noticed a 40% increase in leads, with many customers saying they found her via Google Ads.
Why Local Services Ads Are a Game-Changer
Local Services Ads (LSAs) take customer trust to the next level. These ads appear at the very top of Google’s search results, above even the traditional Google Ads. LSAs operate on a pay-per-lead model, meaning you only pay when a customer contacts you directly.
Key benefits of LSAs for appliance repair businesses:
- Trust through Google’s Guarantee: Customers see the Google Guarantee badge, giving them confidence to choose your business.
- Direct customer connections: LSAs include a “Call” or “Message” button, allowing customers to reach you instantly.
- Integration with GBP: Starting November 2024, reviews from your GBP will feed into your LSAs, boosting their credibility.
Real-Life Impact
Edwards Appliance Repair switched to LSAs six months ago. By enabling the “Message Leads” feature and linking their GBP, they saw their leads double while cutting their cost-per-lead by 30%. Additionally, this blog displays how LSA boosted leads for three difference appliance repair businesses.
Making Google Ads and LSAs Work Together
The real magic happens when Google Ads and LSAs are used in tandem. Here’s how they complement each other:
- Broader visibility: LSAs capture customers searching for immediate solutions, while Google Ads attract those comparing options.
- Increased trust: Ads draw attention, while LSAs provide credibility through the Google Guarantee badge.
- Data-driven insights: Both platforms provide analytics to refine your strategies and maximize ROI.
Take the First Step
Success in appliance repair isn’t just about having the skills to fix appliances—it’s about having the strategy to reach the right customers. Google Ads and LSAs can transform your business by putting you in front of people actively looking for your services.
Start by setting a budget, targeting high-value keywords, and optimizing your GBP for reviews and messaging. With time and the right strategy, your appliance repair business will thrive in today’s competitive market.
