Crank Up Your Landscaping Leads with Google Ads and LSA This Spring

By Dipa Gandhi

 

 

Read it to me! Click the video below.

 

Spring is a crucial time for landscaping businesses, with many homeowners looking to refresh their yards and gardens. As the season blooms, so does the opportunity to generate more leads and grow your business. But how do you stand out in a competitive market? The answer lies in leveraging Google Ads and Local Service Ads (LSA) to target customers at the exact moment they're searching for landscaping services.

The Challenge for Landscaping Contractors

Every spring, landscapers face an uptick in demand, but so do their competitors. The challenge becomes not just attracting customers, but ensuring those leads are high-quality and converting into actual work. Many contractors have been burned by lead-generation services in the past—receiving leads that are either not qualified or too expensive to pursue. In fact, 40% of service contractors report spending more money than they’d like on leads that don’t convert, making it crucial to focus on more effective, targeted lead-generation methods.

In a time when every landscaping business is vying for a share of the market, how can you ensure you're getting the best leads without breaking the bank?

Why Google Ads and LSA Work for Landscaping Businesses

Google Ads and LSA allow you to get in front of potential customers when they’re actively searching for landscaping services. Here’s why both are essential tools for your business:

1. Google Ads:

• Reach customers across a wide network of platforms, from Google Search to YouTube and Gmail.
• Customize your ads to target specific keywords related to landscaping services (e.g., "landscaping near me," "yard maintenance").
• Set a budget that fits your business, and only pay when a potential customer clicks your ad (pay-per-click).
• Ads are designed to show up at the top of search results, putting your business front and center when someone searches for services you offer.

2. Local Services Ads (LSA):

• LSA appears directly above organic search results and Google Ads, giving you maximum visibility.
• Google pre-screens businesses in your area, making the leads more qualified and more likely to convert into paying customers.
• You only pay for leads that come through LSA, with Google charging on a pay-per-lead basis instead of per-click, which helps to keep your costs manageable.
• LSA includes customer reviews and ratings, helping you build trust with potential clients before they even contact you.

How to Maximize Your Leads This Spring

To get the most out of Google Ads and LSA, follow these strategies:

• Target Seasonal Keywords: Update your keyword strategy for the spring season. Keywords like “spring landscaping,” “yard cleanup,” and “garden design” will align with what your potential customers are searching for during this time.
• Geo-Targeting: Focus your ads on local areas where you're most likely to find customers. This ensures your ads are reaching the right audience.
• Set Up Automated Bidding: Use Google Ads' automated bidding strategies to ensure you're getting the most value for your spend, particularly when competing in a busy spring market.
• Use Location Extensions in Google Ads: This allows you to show your business’s address and phone number in your ads, making it easier for local customers to reach out.
• Optimize Your LSA Profile: Make sure your LSA profile is complete and accurate. Respond promptly to leads, maintain a high rating, and ask satisfied clients to leave reviews to boost your visibility.

Real-Life Example: A Landscaping Success Story

Take Joe’s Landscaping, a small business in Texas. Joe had been relying solely on word-of-mouth referrals, but with spring approaching, he realized he needed to expand his reach. By investing in Google Ads, Joe targeted local customers with keywords related to spring yard care and landscaping. His business saw a 25% increase in leads in just the first month.

But Joe didn’t stop there. He also set up an LSA profile, which allowed him to get pre-vetted leads from Google’s trusted platform. Within two months, his business had grown enough to hire two new employees and take on more jobs, all thanks to strategic use of paid ads.

Start Generating More Leads Now

This spring, make sure your landscaping business is poised to take advantage of the increased demand. By using Google Ads and LSA, you can ensure your business stands out in a crowded market and attracts high-quality leads.