Dominate Storm Season:
How Roofers and Restoration Pros Win with Google LSA
By Dipa Gandhi
Read it to me! Click the video below.
When Storms Strike, Speed Wins
Every year, violent storms wreak havoc across the U.S. Roofs are shredded by high winds, basements flood from heavy rains, and trees crash onto homes. Homeowners urgently search for help—but they won’t wait. They need someone now.
The problem? Contractors who rely only on organic SEO, social media, or referrals often can't keep up with that urgent demand. By the time their name pops up in search results, a competitor has already closed the deal.
Storm damage and emergency repair leads are a race against the clock. The first contractor to answer usually wins. That’s why Google Local Services Ads (LSA) are a game-changer for roofers and damage restoration companies.
Missing the Call: The Cost of Not Adapting
Let’s look at how this plays out in real life:
- Case 1: The Missed Opportunity
Joe runs a roofing company in Florida. After a hurricane, calls flood in. But he’s ranked low on Google’s map pack, and his SEO site is buried. Homeowners in crisis don’t scroll to page two. They hire whoever shows up first with "Google Guaranteed." Joe watches his competitors cash in.
- Case 2: The Overwhelmed Competitor
A restoration company in Texas relies on Facebook ads. During a major storm, they’re buried in unqualified leads and frantic direct messages. Their crew spends hours sorting them out while a rival with LSAs answers verified calls and schedules jobs immediately.
These aren’t hypothetical. Contractors often share stories about losing thousands of dollars in jobs they could have booked with faster, more visible advertising.
Research by Google shows that 76% of people who search on their smartphone for something nearby visit a business within a day. For storm-damage emergencies, that window is even smaller. If you're not front and center—verified, trusted, easy to call—you’re invisible.
Win More Storm-Season Jobs with Local Services Ads
Google LSA is designed for exactly this scenario: urgent, local, service-based needs. Here's how it helps you capture storm-season leads before your competitors:
- Top-of-Page Visibility
Your business shows above traditional ads and organic results with a "Google Guaranteed" badge. That badge builds trust instantly.
- Pay Per Lead, Not Click
Unlike standard PPC, you pay only for qualified leads (calls or messages). This reduces wasted budget.
- Verified and Trusted
Google screens your business with background checks and insurance verification. Homeowners facing emergencies are more likely to call someone with Google’s stamp of approval.
- Mobile-First Design
During a storm, people aren’t on desktops. They’re on their phones, searching for “emergency roof repair near me.” LSAs are tailored for these mobile searches, making it easy to call with one tap.
- Easy to Pause or Scale
Storm season isn’t year-round. You can adjust the budget and coverage areas as needed. This makes LSAs flexible for your busy periods.
A Real-World Win
We worked with a roofer in Louisiana who used LSAs aggressively during hurricane season. In 6 weeks, he closed over 50 high-ticket repair jobs. Before LSAs, he relied on word-of-mouth and ranked organically, but couldn’t handle the surge in demand. LSAs let him dominate his area during the peak crisis period.
Practical Steps to Get Started
Don’t wait for the next storm to figure this out. Here’s how to get moving today:
- Complete Google’s LSA Onboarding
Verify your licenses and insurance.
Complete background checks.
- Set Your Budget Intentionally
Focus on your high-demand zip codes.
Allocate more during peak storm seasons.
- Optimize Your Profile
Add photos of your team and work.
Showcase strong reviews.
- Answer Leads Promptly
LSAs favor businesses that respond fast.
Make sure calls don’t go to voicemail.
- Track and Adjust
Monitor which leads convert.
Refine your service areas and budgets.
Don’t Be the Contractor Who Misses Out
Storm damage and emergency repair work can make or break a season’s profits. Homeowners don’t have time to wait, and they’re not willing to gamble on unverified contractors. LSAs help you appear exactly when and where they’re looking—and win the job before your competitor even picks up the phone.
Don’t let the next storm pass you by. Take action now and position your business where it belongs: front and center when it matters most.
