Double Your Water Damage Leads This Spring with Google Ads

By Dipa Gandhi

 

Read it to me! Click the video below.

 

Every spring, as snow melts and temperatures rise, service area businesses like yours—especially water damage restoration contractors—have a unique opportunity. While spring signals new beginnings for most people, it often brings unwanted surprises: flooded basements, leaky roofs, and waterlogged homes. And homeowners don’t just want help—they need it fast.

If you’re not doubling down on Google Ads and Local Services Ads (LSA) this season, you’re leaving money on the table. Here’s why.

The Spring Flood Problem Is Bigger Than You Think

Homeowners might breathe a sigh of relief when winter ends, but water damage often creeps in right behind the thaw.

• Melting snow saturates the ground and seeps into foundations.
• Blocked drainage systems overflow and flood basements.
• Frozen pipes that cracked in winter often don’t reveal damage until they thaw.

A study by the Federal Emergency Management Agency (FEMA) shows that flooding is the most common and costly natural disaster in the U.S., and much of it happens in the spring. In fact, more than 14,000 people in the U.S. experience a water damage emergency at home or work each day, according to industry reports.

That’s why spring is prime time for water damage restoration companies. But many miss out because they aren’t visible when homeowners are searching for help.

Missed Calls Mean Missed Revenue

Bob, the owner of a water damage restoration business in Buffalo, NY, learned this lesson the hard way. Last spring, calls came in sporadically, despite his team being ready to go 24/7. After talking with 99 Calls, he realized he wasn’t showing up where it mattered most: the top of Google search results.

Here’s what Bob discovered:

• People in crisis don’t scroll. They click on the first or second option.
• Google Ads and LSAs dominate the top spots, especially for urgent services.
• Competitors who were using Google Ads and LSA were getting the lion’s share of the calls.

Once Bob launched targeted Google Ads and LSA campaigns, his call volume doubled in just three weeks.

How Google Ads and LSAs Bring Urgent Leads

When water is pouring into a homeowner’s basement, they don’t have time to research. They need help fast. Google Ads and LSAs make sure you’re front and center.

Here’s how they work:

Google Ads

• Appear at the very top of search results, even above the map listings.
• Allow you to target keywords like "emergency water damage repair" and "flooded basement cleanup."
• Provide immediate visibility in the areas you serve.
• Let you control your budget, ensuring you only pay when potential customers click.

Local Services Ads (LSA)

• Show your business with Google’s green checkmark badge (Google Guaranteed), building instant trust.
• Display your hours, ratings, and reviews—critical for convincing desperate homeowners to call you first.
• Charge you per lead, not per click, making it cost-effective for urgent services.
• Offer voice search integration—many homeowners say, “Hey Google, find a water damage company near me.”

Why Spring Is Your Window of Opportunity

Spring brings:

• More melting snow and rainfall, leading to increased flooding risks.
• Longer daylight hours, so people spot water damage sooner.
• Higher demand for emergency services, which spikes search activity.

We’ve seen contractors double or even triple their leads in March, April, and May simply by running Google Ads and LSAs targeting spring flooding and water damage keywords.

One client in Denver saw a 70% increase in inbound leads in April after launching a dedicated Google Ads campaign focusing on spring thaw-related flooding.

Steps to Boost Your Leads Today

Want to get ahead of the competition this spring? Here’s how to start:

✅ Run Google Ads campaigns targeting keywords like:

• "Spring flooding cleanup"
• "Emergency water damage repair"
• "Basement water removal near me"

✅ Activate Local Services Ads with updated service categories like:

• Water Damage Restoration
• Emergency Services Available 24/7
• Mold Remediation (post-flood)

✅ Set a higher budget in March-May. This is when demand peaks.

✅ Respond FAST. LSAs reward businesses with quicker response times.

Don’t Wait for the Next Storm

Flooded basements and emergency calls are inevitable this spring. Whether you’re in Boston or Boise, homeowners are searching for urgent help. Be the one they find first.

At 99 Calls, we specialize in helping water damage restoration contractors like you get more leads through Google Ads and LSAs. We handle the setup, ad copy, and management—so you can focus on serving customers.

👉 Ready to double your leads this spring? Contact us today and let’s get your Google Ads and LSA campaigns rolling.