Sizzling Leads: Use Fire Pits to Supercharge Your Hardscaping Business This Season
By Dipa Gandhi
Read it to me! Click the video below.
Every year as temperatures rise, so does the demand for outdoor living spaces. Homeowners want more than a patch of grass and a grill—they want backyards that feel like resorts. This summer, that trend is exploding. And leading the charge? Fire pits.
Homeowners are caught up in what industry insiders are calling "Fire Pit Fever," and for good reason. Fire pits are no longer luxury items—they’re fast becoming standard backyard features. If you're a hardscaper, this is your season to dominate.
Missing the Fire Pit Boom? You're Leaving Money on the Table
In late spring, Jamie, a solo hardscaper in Arizona, was still catching up on basic patio jobs. By the time he realized fire pit installs were all over Instagram and TikTok, the season had passed. He lost out on over 20 high-ticket leads that competitors scooped up.
Unfortunately, Jamie’s not alone.
Many contractors get caught up in “job tunnel vision”—they keep working on what's booked, without adjusting their offer to meet current market demand. As a result, they miss seasonal goldmines like fire pit installations, outdoor kitchens, and seating walls.
Here's what happens when you don’t pivot:
- Your competitors land the larger jobs while you stay stuck in small-ticket work.
- Customers pass you by because you're not marketing what they want now.
- Your summer calendar fills with low-margin work while others are banking $8K–$25K per install.
Here's How to Turn the Heat Into Leads
Winning this summer isn’t about working harder. It’s about working smarter by tapping into high-demand services and aggressively marketing them to the right audience.
Start with these steps:
1. Shift Your Offer to Spotlight Fire Features
You already build patios and retaining walls—fire pits are the natural upsell.
- Create packages like "Backyard Fire Pit + Seating Wall Combo"
- Showcase upgrades like gas ignition systems, built-in wood storage, or lava rock
- Price tiers: entry-level (pre-fab), mid-range (custom paver kits), luxury (natural stone with seating)
2. Update Your Online Presence
If you’re not advertising fire pits, you’re invisible to people searching for them.
- Add “Fire Pit Installation” to your website and local SEO
- Post recent photos of fire pit projects to social media weekly
- Run limited-time offers like "Summer Backyard Bundle: Fire Pit + Patio = $1,000 Off"
3. Run Targeted Ads While Demand Peaks
Google Ads and LSA are powerful tools—especially in low-competition zip codes.
- Set a radius around higher-income neighborhoods where outdoor upgrades are trending
- Use keywords like “fire pit builder near me” or “custom backyard fire pit”
- Lower competition often means lower cost per click, especially in early summer
4. Reengage Past Leads
Customers who said no to patios last year might be ready to revisit the conversation.
- Send emails with a subject line like: “🔥 Bring the Heat to Your Backyard”
- Text past leads with photos of your newest fire pit installs
- Offer loyalty discounts or referral rewards
Contractors Already Winning This Summer
🔹 Eric from Tampa doubled his revenue in June by promoting fire pit packages with drone-shot videos on Facebook.
🔹 Maya in Austin offered a “Night & Light” special (fire pit + pathway lighting) and got 12 new leads in 10 days.
🔹 Jake in Reno went door-to-door in new developments offering fire pit consultations. He booked $60K in jobs in 3 weeks.
These aren’t unicorns—they’re simply contractors who noticed the trend and moved fast.
Don't Let This Summer Go Cold
The window to act is short. Homeowners plan and book their summer projects early—and fire pits are hot right now. Whether you’re a solo operator or have a full crew, this is your chance to land big-ticket jobs, generate high-value leads, and build buzz that rolls into fall.
👉 Don’t be the contractor that looks back in September wishing you had done more. Start now. Update your ads. Refresh your photos. Promote the fire.
Your next fire pit job might just be the spark your business needs this summer.
