Google Ads & LSA for Remodelers:

Spring Strategies to Attract More Clients

By Dipa Gandhi

 

Read it to me! Click the video below.

 

Spring is right around the corner, and homeowners are eager to refresh their outdoor spaces. As a remodeling contractor, this is your prime opportunity to capture high-intent leads searching for outdoor renovation projects. But if you’re relying solely on word-of-mouth or organic traffic, you might miss out on a surge of potential customers.

Google Ads and Local Services Ads (LSA) are game changers for remodeling businesses looking to drive more leads efficiently. However, simply running ads isn't enough—you need a targeted strategy to maximize your ROI and attract homeowners actively searching for outdoor remodeling services.

Why Spring is Prime Time for Outdoor Remodeling Projects

The demand for outdoor remodeling spikes in the spring, as homeowners start planning for warmer months.

• Weather Advantage: Favorable conditions make it easier for construction and renovation projects.
• Tax Refund Season: Many homeowners reinvest their refunds into home improvement.
• Increased Outdoor Activity: Families want to enjoy their outdoor spaces, prompting upgrades.
• Curb Appeal Focus: Homeowners looking to sell want to boost property value with exterior improvements.

If you’re not actively advertising, your competitors are, and you’re leaving money on the table.

The Challenge: Standing Out in a Competitive Market

With rising competition, running generic ads won’t cut it. Contractors who don’t optimize their Google Ads or LSA campaigns often struggle with:

• High Ad Costs & Low Conversions: Broad targeting leads to wasted ad spend on unqualified clicks.
• Poor Visibility on LSA: Not enough positive reviews can push you below competitors in search rankings.
• Lack of Seasonal Relevance: Generic messaging that doesn’t align with what homeowners are actively searching for.

The Solution: Winning Strategies for Google Ads & LSA

To dominate spring remodeling leads, you need a focused approach. Here’s how:

1. Target High-Intent Outdoor Remodeling Keywords

Your Google Ads should prioritize keywords that indicate strong purchasing intent. Examples include:

• "Patio remodeling near me"
• "Deck installation contractor"
• "Outdoor kitchen renovation cost"
• "Pergola builders in [city]"
• "Backyard remodeling services"

Use phrase match and exact match keywords to filter out irrelevant traffic and focus on serious inquiries.

2. Leverage Seasonal Ad Copy & Landing Pages

Your ads should reflect the season to capture attention. Example ad copy:

"Spring is Here! Upgrade Your Outdoor Living Space – Free Consultations!"

Ensure your landing pages:

• Highlight spring promotions or limited-time offers.
• Feature high-quality images of past outdoor projects.
• Include clear CTAs like "Request a Quote Today."

3. Optimize Your Local Services Ads (LSA) Profile

LSAs appear at the very top of Google search results, but ranking higher requires optimization:

• Increase Reviews: Google prioritizes businesses with strong ratings. Ask happy customers to leave reviews.
• Update Business Details: Ensure your LSA profile is fully completed, including licensing and business hours.
• Respond Quickly: Faster response times improve visibility and conversion rates.

4. Use Geographic Targeting to Dominate Local Markets

• Focus on high-income zip codes where homeowners invest in premium remodeling.
• Exclude low-intent locations where demand for remodeling is lower.
• Adjust bids based on performance data to maximize budget efficiency.

5. Retarget Website Visitors & Unconverted Leads

Many homeowners browse options before making a decision. Retargeting helps you stay top-of-mind:

• Run display ads showing completed outdoor projects.
• Send automated follow-up emails to leads who didn’t convert.
• Use video ads showcasing before-and-after transformations.

Get Ahead of the Spring Rush

Spring remodeling season is short-lived, and homeowners are already searching. A well-structured Google Ads and LSA campaign can help you capture those leads before your competitors do.

If you need expert help optimizing your ads, 99 Calls specializes in generating exclusive, high-converting leads for remodeling contractors. Get in touch today and start filling your spring schedule!