Just Started a Home Service Business?
Build Your Success with a Website and GBP
By Dipa Gandhi
Read it to me! Click the video below.
Starting a home service business is exciting—but overwhelming. From acquiring the right tools to navigating legalities, there’s already a long to-do list. Amidst the chaos, marketing often takes a backseat. Yet, the truth is stark: even the best electrician, plumber, or landscaper won’t attract clients without visibility. This is why your marketing strategy should begin with two foundational elements—a professional website and a Google Business Profile (GBP).
Why a Website is Non-Negotiable
Think of your website as your digital storefront. Without it, you’re invisible to the majority of potential customers. A study by BrightLocal revealed that 76% of consumers look at a company’s online presence before visiting or purchasing. For a home service business, your website isn’t just nice to have; it’s essential.
A good website doesn’t need to be overly complex or expensive. What it does need is:
- Clear Service Listings: Clearly outline the services you offer. A “Services” tab should be easy to find and informative.
- Contact Information: Make sure your phone number, email, and address are easy to locate on every page.
- Trust Builders: Include customer reviews, photos of your work, and badges like "Licensed and Insured."
Case in Point:
Sarah launched her own painting business in 2022. While her work was stellar, she struggled to book clients for months. After setting up a simple website featuring a gallery of her painted homes, her business tripled within six months. Her site became her best salesperson.
Why Google Business Profile (GBP) is Your Best Ally
After your website is live, your next move should be claiming and optimizing your Google Business Profile (GBP). GBP is a free tool, but it holds the power to transform your visibility. It’s the listing that appears in local search results and Google Maps when people look for services like yours.
Benefits of GBP:
- Appear in Local Searches: GBP puts your business at the forefront when people search “plumber near me” or “electrician in [city].”
- Showcase Reviews: Google displays customer feedback prominently, building instant trust.
- Simplified Contact: Clients can call, message, or visit your website directly from the listing.
Success Story:
John, a landscaper, had been in business for a year but relied solely on word of mouth. After claiming and optimizing his GBP—adding service descriptions, photos, and enabling messaging—his inbound leads doubled within three months.
How to Get Started with GBP and Your Website
- Create a Website: Use affordable platforms like Wix or Squarespace, or hire professionals like 99 Calls for a polished look. Ensure it’s mobile-friendly, as 60% of local searches are conducted on mobile devices.
- Claim Your GBP: Visit Google Business Profile to claim your listing. Follow the steps to verify your business via postcard, phone, or email.
- Optimize Your GBP:
- Upload professional photos of your work.
- List all your services.
- Respond promptly to reviews, especially negative ones.
- Link Them Together: Include your website link in your GBP profile to drive traffic between the two.
The Power of Starting Small
You don’t need to spend thousands on marketing to build a solid foundation. A well-crafted website and an optimized GBP can give you the momentum to establish credibility and attract your first clients. Remember: visibility leads to leads, and leads build your business.
