Landscapers & Tree Services: How to Get More Clients This Spring
By Dipa Gandhi
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Spring is a goldmine for lawn care, landscaping, and tree service businesses. Homeowners and property managers scramble to get their outdoor spaces in top shape, making it a prime season for new leads and repeat customers. But if your business isn’t ready to handle the surge in demand, you could miss out on significant revenue.
Many contractors face the same challenges each year:
- A backlog of customer requests due to inadequate staffing.
- Struggles to rank high enough in local searches to attract new leads.
- Inefficient scheduling and operations that lead to missed opportunities.
Getting ahead of these issues now will ensure you capture as much spring business as possible. Here’s how you can prepare.
Refresh Your Online Presence & Marketing Strategy
Your online presence is often the first impression potential customers get. If your website, Google Business Profile (GBP), and marketing campaigns aren’t up to date, you’ll lose leads to competitors.
- Update Your GBP: Ensure your contact details, service area, and business hours reflect any seasonal changes. Add fresh photos of recent work to build credibility.
- Optimize Your Website: Update service pages with relevant seasonal keywords like “spring lawn care services near me” or “spring tree trimming.”
- Leverage Paid Advertising: Google Ads and Local Services Ads (LSA) can position your business in front of high-intent customers. Consider increasing ad spend to target the surge in spring demand.
- Encourage Reviews: More positive GBP reviews mean better rankings and increased trust. Ask satisfied clients to leave feedback.
Prepare for Increased Demand
A well-prepared business can take full advantage of the spring rush without sacrificing customer satisfaction.
- Hire & Train Seasonal Staff: Spring is one of the busiest times of the year. If you need extra hands, start recruiting now. Training employees ahead of time will ensure they can handle customer requests professionally.
- Stock Up on Supplies & Equipment: Don’t wait until you're out of mulch, fertilizer, or replacement parts for equipment. Stocking up now prevents delays later.
- Optimize Scheduling & Routing: Inefficient scheduling leads to wasted time and fuel costs. Invest in scheduling software that optimizes routes and allows online bookings.
- Follow Up on Past Clients: Many homeowners need repeat seasonal services. Send reminders to past clients about spring services through email or text.
Offer Seasonal Promotions
Special offers can attract new customers and encourage existing ones to book services sooner.
- Bundle Services: Offer discounts for combined services, such as “Spring Lawn Care + Mulch Installation” or “Tree Trimming + Stump Grinding.”
- Early-Bird Discounts: Incentivize clients to book in advance by offering a limited-time discount.
- Referral Incentives: Encourage customers to refer friends and neighbors by offering a discount on their next service.
Strengthen Customer Communication
Clear communication builds trust and prevents scheduling conflicts.
- Set Clear Expectations: Make sure customers understand pricing, timelines, and what’s included in each service.
- Automate Confirmations & Reminders: Use email and text reminders to reduce no-shows and keep clients informed.
- Prepare for Weather Delays: Have a plan in place to reschedule jobs quickly when spring storms interfere with service days.
Final Thoughts
Spring is your business’s time to shine—but only if you’re ready. By optimizing your online presence, preparing for demand, offering promotions, and improving communication, you can maximize profits and ensure smooth operations throughout the season.
Don’t wait until the busy season is in full swing. Start now, and your business will be positioned for success.
