Make Your Google Business Profile Stand Out with Videos

By Dipa Gandhi

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In a digital world flooded with online information, standing out on Google can be a challenge for service businesses. But as Google continues to prioritize video content, adding videos to your Google Business Profile (GBP) can provide a distinct advantage. Video content can highlight the services you offer, showcase your expertise, and bring your business to life for potential customers. In fact, research shows that video can help businesses capture 41% more web traffic from searches than those without it. Here’s why, and how, video on your GBP can elevate your local search visibility.

Why Videos Matter on Google Business Profiles

Most business owners know that Google Business Profiles are essential for local search visibility, but few maximize the potential of video. A GBP is the first impression many customers get of your business, and a video can make that impression more compelling and memorable. Here’s why videos work so well:

• Engaging and Informative: Videos capture attention and convey complex messages quickly. Research shows that viewers retain 95% of a message when they watch it on video, compared to just 10% when reading it in text.
• Showcase Real Work and Build Trust: For service area businesses like roofing, plumbing, or landscaping, a video showcasing completed projects or the team in action can provide transparency, making customers feel more confident in their choice.
• Increase Conversions and Clicks: Video has a strong impact on conversion rates. Businesses using video marketing on their GBP often see more website clicks, calls, and even direct requests for quotes from customers who are already interested.

Types of Videos to Add to Your Google Business Profile

Deciding what types of videos to post can be a strategic way to highlight your business strengths and customer care. Here are some video ideas that can set your GBP apart:

1. Introduction Videos: A short introductory video, perhaps a minute or two, can help personalize your business. Highlight your team, core values, or specific expertise—showing potential clients who they’ll be working with.

2. Behind-the-Scenes Footage: Capture video of your team in action. Show them installing a roof, repairing a plumbing issue, or handling complex electrical wiring. This reinforces your credibility and shows that your business is active and experienced.

3. Customer Testimonials: Video testimonials from satisfied clients can be more persuasive than text reviews alone. Potential clients who see a happy customer sharing their experience will feel reassured that they can trust you with their own project.

4. Before-and-After Shots: For service-based businesses, before-and-after videos can be incredibly impactful. For instance, a landscaper could show a yard transformation, or a painter could showcase a freshly painted home exterior.

5. Educational Clips: Share your expertise by offering tips or how-tos related to your field. A plumber, for example, could create a quick video explaining how to prevent frozen pipes, giving potential customers a reason to view your GBP as a resource.

Steps to Add Videos to Your Google Business Profile

Adding videos to your Google Business Profile is a straightforward process, but it’s essential to follow the proper steps to maximize visibility:

1. Prepare Your Video: Google allows videos up to 30 seconds on GBP. Aim for concise content, and keep it professional.
2. Upload Through the GBP Dashboard: Log into your Google Business Profile, navigate to the Photos section, and select the Video tab.
3. Optimize with Keywords: Include relevant keywords in the title and description of the video. If you’re a landscape designer in Denver, for example, consider titling your video “Denver Landscape Design – Creating Beautiful Outdoor Spaces” for added SEO value.
4. Test and Analyze: Use Google Analytics and Google Search Console to monitor how many views, clicks, and actions your GBP videos generate. Adjust your video strategy based on what resonates most with your audience.

Real-Life Example: Bringing Video to Your GBP

One of our clients, a roofing company, added short, informative videos to their GBP. Each video featured a new roof installation or a satisfied customer discussing their experience. Almost immediately, their profile saw a noticeable increase in activity—website visits increased by 25%, and inbound calls rose by 30%. By leveraging the power of video, the company created a deeper connection with potential customers, building trust even before any in-person interaction.

Tips to Ensure Your Videos Make a Lasting Impression

Once you start uploading videos, ensure they’re effective by following these quick tips:

• Keep it Professional: Make sure the quality of your videos reflects the professionalism of your business.
• Add Subtitles: Many viewers watch videos with sound off. Including subtitles ensures they’ll get the message even on silent mode.
• Stay Consistent: Regularly update your GBP videos to show that your business is active. Stale content can lead potential customers to wonder if you’re still in business.

By incorporating videos into your Google Business Profile, you provide potential customers with more than just words—you give them a real glimpse into your business, setting yourself apart from competitors and building a foundation of trust that can lead to lasting customer relationships.