Struggling for Plumbing Jobs?
Here’s How Google Ads & LSA Fix That
By Dipa Gandhi
Read it to me! Click the video below.
When the calls slow down and your schedule isn't as full as you'd like, it’s easy to wonder: Where are all the customers? The answer isn’t that people suddenly stopped needing plumbers—it’s that they’re calling your competitors instead.
The Real Reason Your Phone Isn't Ringing
Homeowners in urgent need of plumbing services don’t spend hours searching. They turn to Google, type in "plumber near me," and click on the first business that looks credible. If your business isn’t showing up at the top of search results, you’re missing out on valuable leads.
You may have tried traditional marketing methods—flyers, word-of-mouth, even some social media ads—but they don’t deliver the immediate, high-intent leads you need. This is where Google Ads and Local Services Ads (LSA) come in.
How Google Ads and LSA Put You in Front of Ready-to-Book Customers
Both Google Ads and Local Services Ads give you prime visibility, but they work differently.
Google Ads: Instant Traffic for Urgent Leads
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad. Your business appears at the top of search results when potential customers type in keywords like "emergency plumber" or "clogged drain repair."
Benefits of Google Ads:
- Immediate visibility – Your ad appears above organic search results.
- Highly targeted – You can target specific locations, keywords, and even customer intent.
- Budget control – Set daily budgets and adjust spending as needed.
- Trackable performance – See exactly where your money is going with detailed analytics.
Example: A plumbing company in Miami struggled to get calls through organic search. After launching Google Ads with a focus on emergency services, they saw a 40% increase in calls within the first month.
Local Services Ads: Pay Only for Verified Leads
LSAs work differently than Google Ads. Instead of paying per click, you pay per lead—meaning you only pay when a customer calls or messages you directly from the ad. LSAs also feature a Google Guaranteed badge, which builds trust and increases conversions.
Why LSAs Are a Game-Changer:
- Pay only for actual leads – No wasted budget on unqualified clicks.
- Top placement on Google – Appears above traditional Google Ads.
- Google Guaranteed badge – Builds trust and credibility with customers.
- Easy booking – Customers can call you directly from the ad.
Example: A plumbing business in Houston switched from standard PPC ads to LSAs and reduced their cost per lead by 30%, while maintaining a steady flow of high-quality inquiries.
Which One Should You Choose?
For most plumbing businesses, a combination of Google Ads and LSAs delivers the best results:
- If you want immediate, high-volume traffic, go with Google Ads.
- If you want to pay only for verified leads and build trust, invest in LSAs.
- For maximum impact, use both together.
Next Steps: Start Getting Plumbing Leads Today
Every day that your business isn’t at the top of Google search results, you're losing leads to competitors. Here’s how to fix that:
- Set up a Google Ads campaign targeting high-intent keywords.
- Apply for Local Services Ads and complete the Google Guaranteed verification process.
- Test different ad strategies to see what brings the best ROI.
Not sure where to start? The team at 99 Calls specializes in Google Ads and LSA management for plumbers, helping you generate high-quality leads without wasting money. Get in touch today and start filling your schedule!
