Storm Season Success:
How Roofers Can Get Found Before the Competition
By Dipa Gandhi
Read it to me! Click the video below.
Homeowners Don’t Call the Best Roofer—They Call the Fastest One Who Shows Up Online
When hurricane season hits, chaos follows. Roofs are torn apart, families are displaced, and stress levels soar. In the aftermath of a storm, when homeowners frantically search for a roofer, they’re not calmly comparing credentials. They’re clicking the first reliable name they see on Google.
If your roofing business isn’t visible when it matters most, your competitors are taking the jobs that should be yours.
When You're Invisible, You're Out of the Race
Let’s say a Category 3 hurricane hits your service area.
- Phone lines are jammed.
- Power’s down in some neighborhoods.
- Homeowners are panicked and searching for help on their phones.
- 87% of them turn to Google.
If your roofing business doesn’t show up in the Local Services Ads section or in the Google Business Profile 3-pack, you might as well not exist.
That’s exactly what happened to a roofer in Fort Myers, Florida, during Hurricane Ian. Despite having a stellar team and years of experience, they received zero emergency calls because their GBP was inactive, and they weren’t running LSA ads. Meanwhile, a newer company with only 15 reviews and a live ad campaign booked out for weeks.
This isn’t a rare case—it’s how local search works in an emergency. Being the best doesn’t matter if you’re not the first roofer a homeowner sees.
Get Found First When It Counts Most
Roofers who want to win in hurricane season need to take action before the storm hits. Here’s how to be the first call when disaster strikes:
1. Lock In Local Visibility Before Storms Arrive
- Google Business Profile Optimization:
Make sure your service area, contact info, hours, and services are accurate.
Upload recent photos of your work—Google favors active profiles.
Get at least 10-15 high-quality reviews. Recent reviews matter more in local ranking.
Set up and verify your LSA account early. Google verification can take weeks.
Add "Emergency Roof Repair" or “Storm Damage Roof Repair” to your services.
Use job types and zip code targeting to capture the hardest-hit neighborhoods.
Pro tip: Roofers using LSAs see up to a 60% increase in calls during storm recovery periods.
2. Pre-Storm Content Strategy
- Publish a storm readiness blog post with tips for homeowners to inspect roof damage.
- Share videos and infographics on social media to build trust before disaster strikes.
- Create GBP posts that mention hurricane season services—these show up in search.
3. Have a Rapid Response System
- Dedicated storm hotline with 24/7 answering.
- CRM setup for quick lead intake and follow-up.
- Text-based booking for customers who lose internet or power.
One roofing company in Louisiana used SMS-based intake forms after a power outage and converted 72% of storm leads—while others missed calls entirely.
Stay Ahead of the Storm and Your Competitors
Hurricane season doesn’t wait. Neither do frantic homeowners looking for help. If your roofing business isn’t visible when people need you most, someone else will be.
The good news? You don’t have to wait for disaster to start preparing. By investing in your online visibility now—GBP, LSAs, reviews, and content—you can ensure that when the winds hit, you’re the first name people see.
✅ Want help getting your GBP storm-ready or setting up Local Services Ads?
99 Calls can handle it all—from LSA setup to review generation. Be the roofer who shows up first—every time.
