Spring is Coming:

Seasonal Contractors, Get More Leads with Google Ads & LSA

By Dipa Gandhi

 

Read it to me! Click the video below.

 

Spring is just around the corner, and for seasonal contractors—like landscapers, painters, roofers, and exterior cleaners—this means the busiest months of the year are fast approaching. But here’s the challenge: if you wait until spring to ramp up your marketing, you’re already behind your competitors.

Now is the time to prepare. If you want your phone ringing off the hook when the season kicks off, you need to invest in the right marketing strategies today. Two of the most powerful tools at your disposal are Google Ads and Local Services Ads (LSA). Used effectively, these platforms can help you secure high-quality leads and maximize revenue during peak season.

Why Waiting Until Spring Puts You at a Disadvantage

Many contractors assume that advertising is only necessary when business is slow. However, this approach can backfire, especially in competitive industries. Here’s why:

• Increased Competition in Spring: When the season begins, countless contractors will scramble to launch their marketing campaigns. This surge in demand drives up ad costs and makes it harder to stand out.
• Delayed Lead Flow: Google Ads and LSA campaigns take time to optimize. If you start too late, you’ll waste valuable weeks refining your strategy while competitors are already securing jobs.
• Customers Are Searching Now: Homeowners and property managers don’t wait until the last minute to hire contractors. Many are researching and booking services weeks in advance.
• Lower Costs in Off-Peak Months: Running ads in February and March can often result in lower costs-per-click (CPC) and better ad placement, as competition is lower.

How Google Ads Can Generate High-Quality Leads

Google Ads is one of the most effective ways to get in front of potential customers when they’re searching for your services. Here’s how you can make the most of it:

• Target High-Intent Keywords: Focus on search terms that indicate an immediate need, such as “roof repair near me” or “house painters available now.”
• Use Location Targeting: Ensure your ads are shown only to homeowners within your service area to avoid wasted ad spend.
• Optimize for Mobile: Most homeowners search for services on their phones. Make sure your ads and landing pages are mobile-friendly.
• Leverage Call Extensions: Adding a phone number to your ads makes it easy for prospects to call you directly, increasing conversion rates.
• Run Retargeting Campaigns: Re-engage visitors who clicked on your ad but didn’t convert by showing them targeted ads across the web.

The Power of Google Local Services Ads (LSA)

Local Services Ads are a game-changer for service area businesses. Unlike Google Ads, LSAs operate on a pay-per-lead basis, meaning you only pay when a customer contacts you. Here’s why they’re so effective:

• Top Placement in Search Results: LSAs appear above traditional search ads and organic results, giving your business prime visibility.
• Google Screened & Guaranteed Badge: This badge builds trust with potential customers, increasing the likelihood they’ll choose your business over competitors.
• Pay Per Lead, Not Per Click: Unlike PPC ads, you don’t pay for impressions or clicks—only when a customer contacts you.
• Better Conversion Rates: Because LSAs feature your business name, reviews, and direct call options, they tend to generate higher-quality leads.

The Smart Move: Start Your Marketing Now

If you want to dominate your market this spring, the time to act is now. Here’s what you should do immediately:

1. Set Up Your Google Ads Campaign – Identify the best keywords, create compelling ad copy, and optimize your landing pages.
2. Apply for Google LSA – The verification process can take weeks, so don’t wait to get started.
3. Gather Reviews – Both Google Ads and LSA prioritize businesses with strong reviews. Ask past clients to leave a review to boost your credibility.
4. Monitor and Adjust – Once your campaigns are live, track performance and make data-driven adjustments.
5. Plan for Growth – If leads start pouring in, be ready with the staff and resources needed to handle the demand.

Don’t wait until spring to start marketing your business. By investing in Google Ads and LSA today, you’ll position yourself ahead of competitors and ensure a steady stream of high-quality leads when the season kicks into high gear.