Why Spring is the Smartest Time to Launch Google Ads for Lawn Care

By Dipa Gandhi

 

 

Read it to me! Click the video below.

 

Spring is when homeowners start paying attention to their outdoor spaces again. It’s the season of renewal—for flowers, for lawns, and for your business too. If you’re in the landscaping, lawn care, or outdoor services business, this is your cue. Because while the grass is growing, so is the demand. The question is: will your business show up when potential customers start searching?

Missed Opportunities Cost More Than You Think

Here’s the problem: many lawn care and landscaping contractors delay launching their Google Ads until late spring or early summer. By then, the season is already in full swing. You’ve missed the early-bird customers who were ready to book—and more importantly, you've missed the chance to earn their repeat business.

Think about it.

A homeowner searching “lawn care near me” in late March is probably serious. They’re not just browsing. They’re ready to spend money, and if they don’t find you, they’ll find your competitor.

Delaying your ad campaign until June means:

• Missing the early surge of high-intent customers
• Losing potential long-term clients to competitors
• Paying higher cost-per-click (CPC) due to increased competition
• Falling behind on building customer reviews and brand trust

The Window Is Narrow—and Highly Profitable

In most regions, the lawn care season ramps up fast between March and May. That three-month window is your best shot to secure leads before competitors crowd the space. Once more contractors start advertising, your cost-per-click rises.

That’s why early spring is a golden opportunity. Fewer competitors mean:

• Lower CPCs
• Higher impression share
• Faster results for your budget
• Easier positioning as the “go-to” in your area

One of 99 Calls’ landscaping clients in Colorado started a Google Ads campaign in mid-March. Within two weeks, they were averaging 4 leads per day, and by April, they had to pause the campaign to keep up with demand. Early activation gave them a clear runway to dominate their local market while others were still waking up their equipment from winter storage.

Here’s What You Can Do Right Now

If you’re in the lawn care or landscaping business, your time is now. Not next week. Not next month. Right now.

Here’s how to make the most of it:

• Launch your Google Ads campaign immediately. Start capturing early searches when competition is low.
• Highlight spring-specific services. Ads that mention “spring cleanup” or “mulching” can catch homeowners' attention quickly.
• Geo-target your ads. Make sure you're only spending money on your actual service areas.
• Use call extensions. People are more likely to pick up the phone in spring when they’re ready to book fast.
• Track every lead. Use call tracking to know what’s working and where to adjust.

At 99 Calls, we’ve helped thousands of service contractors capture seasonal demand by setting up optimized Google Ads campaigns that deliver leads fast and efficiently—often within 24–48 hours.

Don't Just Wake Up Your Mower—Wake Up Your Marketing

Spring isn't just about lawn revival. It's a moment to revive your marketing strategy too. The customers are searching. The grass is growing. And your business should be blooming right along with it.

Don’t wait for your competitors to beat you to the punch. Start now and turn spring into your most profitable season yet.