Spring Roof Damage Is Big Business—
Here’s How to Tap In with Google Ads
By Dipa Gandhi
Read it to me! Click the video below.
Every year, as snow melts and spring rains settle in, a familiar trend emerges: homeowners discover the aftermath of winter’s toll on their roofs. Cracked shingles, ice dam damage, and water stains become visible, and suddenly roof repair becomes urgent.
For roofing contractors, this seasonal demand isn’t just a coincidence—it’s an opportunity. Yet, many roofers miss out by relying solely on word-of-mouth or outdated marketing tactics. If you're not using Google Ads to generate roof repair leads this spring, you're leaving money on the table.
Why Spring Is Prime Time for Roof Repair Jobs
Winter is brutal on roofs. Ice buildup, heavy snow, and freezing temperatures can cause major damage—damage that often goes unnoticed until spring. When homeowners start inspecting their properties, roof problems suddenly take top priority.
And guess where they turn first? Google.
- A 2023 BrightLocal study found that 87% of consumers used Google to evaluate local service businesses.
- Search interest for “roof repair near me” consistently spikes between March and May, according to Google Trends.
- Many homeowners receive their tax returns in spring, making them more likely to invest in home maintenance projects.
Real-Life Example:
After a tough winter in Pennsylvania, a local roofing company, Keystone Roof & Restoration, noticed a flood of inquiries starting in mid-March. By running Google Ads targeted to “emergency roof repair” and “roof inspection near me,” they tripled their leads within 30 days and landed six high-ticket repair jobs in April alone.
The Cost of Not Showing Up on Google
Let’s say a homeowner in your service area searches “roof repair after winter storm.” If you’re not running Google Ads, your competitors likely are—and they’re getting that call, not you.
The problem? Most roofing businesses know Google Ads can work, but:
- They're unsure how to set them up effectively.
- They don’t want to burn money testing.
- They tried once and didn’t get results—likely due to poor targeting or weak ad copy.
It’s not just about being online—it’s about being visible at the exact moment a potential customer is searching. Spring is when that visibility pays off the most.
How Google Ads Can Flood Your Roofing Business with High-Intent Leads
Here’s what makes Google Ads a powerhouse for roof repair leads in spring:
- Search Intent is High: You're targeting people already looking for a solution.
- Geo-Targeting: Ads can be shown only to homeowners within your exact service area.
- Immediate Results: Unlike SEO, which takes time, Google Ads can generate leads within days.
- Controlled Budgeting: You set your max spend, adjust based on ROI, and scale up as needed.
Success Snapshot:
A roofing contractor in Colorado partnered with 99 Calls to launch a Google Ads campaign just as spring began. The campaign targeted hail-damaged roof repair keywords. Within two weeks, they were getting five to seven qualified calls a day—calls that turned into over $20K in booked jobs within the first month.
Getting It Right: Tips for a High-Converting Roof Repair Campaign
If you’re ready to capitalize on the spring surge, here’s how to make your Google Ads campaign count:
- Use seasonal keywords like “spring roof repair,” “roof damage from snow,” or “roof inspection after winter.”
- Write compelling ad copy that speaks to urgency: “Leaky Roof? Fast Repairs Available!”
- Include a strong call to action: “Call Now for Same-Day Inspection.”
- Optimize for mobile—70% of local service searches happen on mobile devices.
- Set your ads to run during peak call hours—usually 7 AM to 7 PM for roofing services.
Need help setting this up? That’s where 99 Calls comes in—we build and manage lead-generating Google Ads campaigns for roofers and other home service pros. You focus on the repairs; we’ll bring the calls.
