Spring Sprinkler Failures Are a Goldmine:
How Irrigation Contractors Can Cash In With Google Ads
By Dipa Gandhi
Read it to me! Click the video below.
When the ground begins to thaw and grass turns green, homeowners and commercial property managers breathe a sigh of relief—until they switch on their sprinkler systems and find… nothing. Maybe a broken pipe, a faulty valve, or zones that aren’t activating. And just like that, they’re scrambling to find someone—anyone—to fix it before their lawn dries out.
This annual rush isn’t just a problem for property owners. It’s also a massive, time-sensitive opportunity for irrigation contractors who want to grow their business.
The Missed Opportunity Hiding in the Dirt
Every spring, tens of thousands of homeowners discover their sprinkler systems didn’t survive the winter. It's often due to:
- Poorly winterized systems
- Cracked underground pipes
- Faulty controllers or timers
- Clogged sprinkler heads
In colder climates, this is a predictable annual occurrence. And when things break, customers don’t research for days or ask for referrals—they Google "sprinkler repair near me" and call the first few businesses they see.
Here’s where many contractors drop the ball: they’re not showing up in those top results. Worse yet, they’re relying solely on word-of-mouth or outdated ads on local bulletin boards.
Real Talk From the Field
Mike, an irrigation pro in upstate New York, used to get all his spring jobs from repeat clients. But when he ran Google Ads for the first time in April 2023, he said:
“I spent $200 the first week and booked over $2,000 in jobs. I wish I’d started this years ago.”
That’s the difference targeted advertising makes.
Why Google Ads Is a Game-Changer for Spring Sprinkler Season
Spring is not just any season. It’s short, urgent, and loaded with high-intent searchers. Google Ads lets you appear right at the top when someone types “sprinkler repair near me” or “lawn irrigation broken.”
Here’s why this matters:
- Intent is sky-high. People clicking these ads aren’t browsing. They need a solution now.
- You control the area. Focus your ads on zip codes or cities where you operate.
- Daily budgets are flexible. Spend more during peak weeks and scale back later.
Lower Competition = Lower Costs
Most landscapers or irrigation contractors aren’t using paid ads yet. That means:
- Lower cost per click (CPC)
- Less competition for prime real estate on Google’s front page
- Higher chance of capturing the majority of clicks before others catch on
Quick Wins: How to Maximize Your Results This Spring
Even if you’ve never used Google Ads, you can still get started fast and effectively:
- Target the right keywords. Use terms like “sprinkler repair,” “irrigation startup,” “lawn watering system fix.”
- Use location extensions. Let people see you’re nearby—trust rises with proximity.
- Answer the pain point in your ad. “Sprinkler system not working? We fix it today.”
- Offer easy scheduling. Click-to-call buttons and booking links convert at higher rates.
Pro Tip: Don’t DIY Unless You Know PPC
Many business owners try to manage Google Ads themselves but end up wasting money. That’s why contractors partner with agencies like 99 Calls to run hyper-local, high-converting campaigns tailored to seasonal rushes.
Spring Is Short. Don’t Miss Out.
Every day you delay, your competitors are answering calls that could have gone to you. If you’re an irrigation contractor, this is your Super Bowl. You can let it pass—or you can dominate your service area while everyone else is still waking up from winter.
