Homeowners love spending summer evenings on their decks—but they’re not calling contractors until something goes wrong. By the time July rolls around, many deck builders and repair pros find their phones quieter than expected.

It's not that the need disappears. Quite the opposite—sun, rain, and foot traffic take their toll on decks faster in the summer. The challenge? Most homeowners aren't thinking “repair” until a loose board trips someone or the deck becomes an eyesore right before a backyard gathering.

Let’s break down why this happens and what you can do about it.

Missed Timing = Missed Revenue

By the time peak summer hits, homeowners have already scheduled their big upgrades. Those who needed new decks usually booked in spring. As a result, July and August can feel like a slump—unless you pivot your strategy.

What does this lull mean for your bottom line?

• Slower seasons can cut into your annual revenue by 15–25% if you don’t adapt.
• Many contractors overspend on ads that target the wrong services at the wrong time.
• The leads that do come in may be low quality or outside your service area.

Mike, a deck contractor in Ohio, told us:
"I used to count on late summer being dead. But after tweaking my ads and targeting quick fixes like railing repairs and board replacements, I started booking 5–6 small jobs a week. It added up fast."

Why Homeowners Delay Repairs

Even when a deck is unsafe or unsightly, many homeowners delay calling for repairs. Here’s why:

• Out of sight, out of mind: Minor issues like soft spots or splintering boards are easy to ignore…until someone gets hurt.
• Cost concerns: Many believe deck repairs are just as expensive as a rebuild.
• Bad timing: They don’t want a contractor interrupting their summer plans, parties, or vacations.

That’s why your messaging matters. In July and August, homeowners respond best to convenience, safety, and curb appeal.

Smart Strategies to Book More Deck Leads This Summer

If you’re not adapting your lead generation strategy for mid-summer, you’re leaving money on the table. Here’s what works:

1. Focus on Quick, Affordable Repairs

Highlight small jobs that are fast, budget-friendly, and make a visible difference:

• Replacing warped or splintered boards
• Railing repairs for safety
• Power washing and sealing
• Stair fixes

These quick-turn jobs can often be done in one day, making them more appealing in peak summer.

2. Use Seasonal Google Ads Campaigns

A one-size-fits-all ad won’t cut it in July. Instead, create summer-specific campaigns with these angles:

• “Same-Day Deck Fixes for Summer BBQs”
• “Is Your Deck Safe for Guests? Book an Inspection”
• “Spruce Up Your Deck Before the Next Cookout”

Lower competition in the deck repair niche during mid-summer can mean lower cost per click, making it more affordable to advertise.

3. Leverage Your Past Customers

July is a great time to re-engage customers from last season through database reactivation:

• Send a quick text or email: “Hey [Name], how’s the deck holding up? We’re offering mid-summer inspections and quick fixes—want us to stop by?”
• Offer a small loyalty discount or referral bonus.
• Ask for before-and-after photos or reviews to use in ads.

4. Create Visual Proof

Deck repair is visual. Use that to your advantage:

• Post short videos or reels showing cracked boards being replaced or railings reinforced.
• Share a time lapse of a deck power-wash and seal job.
• Use Instagram Stories or Facebook updates to show jobs happening in real time.

This builds urgency. People seeing that others are repairing their decks will want to do the same.

5. Respond Fast and Make Booking Easy

During summer, speed wins. Many contractors don’t respond within 24 hours, which kills the deal.

• Use a lead management system (or a lead gen partner like 99 Calls) to respond within minutes.
• Offer easy scheduling options—online booking, text confirmations, etc.
• Emphasize quick turnarounds in your ads and landing pages.

The Takeaway

July and August don’t have to be slow months for deck repair pros. They can be some of your most profitable—if you pivot to meet homeowners where they are. Focus on small, fast, visible fixes. Adjust your messaging. And make it ridiculously easy for people to say yes.

It’s not about working harder. It’s about showing up smarter.