Don’t Miss the Summer Rush:

How to Book More Handyman Jobs This Season

By Dipa Gandhi

 

 

Read it to me! Click the video below.

 

When the summer sun blazes and homeowners gear up for vacations and backyard barbecues, there’s another trend heating up — the demand for handyman services. July and August are not just months for fun and sun; they’re peak season for home repairs and upgrades. And if you’re a handyman, contractor, or home services professional, this is your cue to ramp up your advertising efforts.

Summer Surge: Why Demand Spikes

Summer provides the perfect storm for home repair activity:

• Kids are out of school – Families notice more things around the house that need fixing.
• Vacation plans – Homeowners want repairs done while they’re away.
• Weather conditions – Warm, dry weather makes exterior repairs more feasible.
• Tax refunds and bonuses – People often use these funds for home improvements.

According to a HomeAdvisor survey, 63% of homeowners plan to tackle home projects during the summer months, and many are actively searching for local service providers online. If your business isn’t visible during this rush, you're missing out on a massive slice of the market.

The High Cost of Invisibility

Let’s talk about Steve, a handyman based in Florida. For years, he relied solely on word of mouth and a few yard signs. In the summer of 2023, while competitors flooded Google Ads and Local Services with promotions, Steve noticed a slowdown. His calendar, which was usually full, had too many open slots. Meanwhile, newer, more tech-savvy competitors were booking jobs left and right.

What happened? Steve didn’t invest in summer ads. His business was invisible in the places people were looking: Google searches, map results, and paid ads.

He’s not alone. Many skilled tradespeople assume that referrals alone will keep their schedule full. But competition is fierce. If you aren’t marketing when demand peaks, your competitors will gladly scoop up the work.

Strategies That Work: How to Stand Out This Summer

To win the summer season, contractors need to shift from reactive to proactive. Here’s how:

1. Launch Targeted Google Ads

• Focus on high-intent keywords like "handyman near me," "door repair service," or "bathroom caulking help."
• Run location-targeted campaigns for your service area.
• Use ad extensions to show your phone number, reviews, and service offerings.

Lower competition in smaller towns and suburbs can also mean lower cost per click, allowing you to maximize your budget.

2. Optimize for Mobile

• Most homeowners search for help on their phones.
• Make sure your landing pages load quickly and are easy to navigate.

3. Tap Into Local Services Ads (LSA)

• These ads appear at the very top of Google search results.
• Leads are pay-per-lead, not per click.
• Your credibility increases with the Google Guarantee badge.

4. Use Seasonal Promotions

• “Book in July and Get 10% Off Exterior Repairs”
• “Free Gutter Cleaning With Fence Repair”

These promos create urgency and differentiate your listing from the competition.

5. Don’t Forget Retargeting

• Use display ads to remind past website visitors to book now.
• Set up automated follow-ups with leads who didn’t convert.

It’s Not Too Late — But It Will Be Soon

The window is short. By the time Labor Day hits, demand will taper off as kids return to school and budgets shift toward fall priorities. Now’s your chance to be the go-to pro in your neighborhood.

Even Steve turned things around. In 2024, he hired a marketing service, started running Google Ads in June, and filled his schedule through mid-September. His biggest complaint? "Too many leads."

If you want that kind of problem, the solution is clear: get visible before the competition steals the summer.