Booked Solid This Summer: Marketing Tips for Cleaning Contractors
By Dipa Gandhi
Read it to me! Click the video below.
As the summer heat creeps in, so does something else—algae, pollen, and mold. If you’re a pressure washer, window cleaner, or house cleaning contractor, you know the pattern. Driveways get green, windows streak with grime, and outdoor furniture gets sticky and yellow. The work is there. The demand is high.
So why aren’t the calls coming in?
Let’s break down why summer should be your busiest season—and how a few simple marketing strategies can help you dominate your local market.
The Silent Growth That's Costing You Customers
Every year, warm weather triggers a perfect storm for outdoor grime:
- Algae and mold thrive in moist, shaded areas—especially on vinyl siding, gutters, and concrete walkways.
- Pollen coats everything from patio furniture to windows, sticking around until it's blasted off.
- Dust and debris from lawn care and landscaping pile up on porches, driveways, and exterior walls.
Homeowners see it, but they don’t always know what to do about it. They might wipe it down, maybe search for a DIY solution. But here’s where cleaning contractors can step in—if they’re visible online at the right time.
When They Search and You’re Not There
Here’s the agitation: Your competitors are showing up, and you're not.
Take the story of Steve, a pressure washing contractor in Georgia. Each spring, he’d post before-and-after shots on Facebook and hope for referrals. But summer after summer, his call volume barely budged.
Then Steve partnered with a lead generation service and activated:
- Google Ads targeted by zip code
- Google Local Services Ads (LSA) to show up in the “Google Guaranteed” section
- An optimized Google Business Profile (GBP) with weekly photo posts and offers
Within weeks, his calendar filled up. One local business even booked him monthly for exterior cleaning.
Why did this work?
Because he met customers where they were searching, not where he hoped they’d look.
How You Can Get Found Fast and Booked Solid
Want to fill your calendar this summer? Here's a 3-pronged strategy:
1. Run Google Ads That Target the Right Intent
Paid search lets you appear when someone types “pressure washing near me” or “window cleaning for pollen.”
- Set a tight radius around your service area.
- Use keywords tied to summer grime: “pollen removal,” “algae on siding,” “mold pressure washing.”
- Show off specials like “10% off summer cleanups.”
2. Activate Google Local Services Ads (LSA)
This puts you in front of local homeowners with trust already built in via the Google Guarantee badge.
- Leads are pay-per-call, not per click.
- You only pay for verified calls in your industry and service area.
- Homeowners often pick the first 3 listings. Be one of them.
3. Supercharge Your GBP with Posts and Photos
A well-optimized GBP increases visibility in local search—especially when people search “[your service] + [city].”
- Post photos weekly of clean jobs: windows, decks, siding.
- Add seasonal offers like “Summer Pollen Blast-Off Package.”
- Ask happy customers for reviews (and respond to them all!).
Boost Conversions with Social Proof and Speed
Many contractors lose leads not because they’re invisible—but because they’re slow.
- Respond fast. LSA leads go cold in minutes.
- Answer the phone or use a live answering service.
- Post fresh photos weekly to build trust with prospects.
A contractor in Texas added a “Before/After” photo post to his GBP each week. His profile views doubled in 30 days. The photos told the story better than any ad copy.
Ready to Own Your Zip Code This Summer?
You don’t have to spend a fortune to dominate the summer cleaning market. But you do have to be visible—and active—where homeowners search when they notice grime on their windows or mold on their siding.
Start with:
- A targeted Google Ads campaign
- Google LSA setup with fast response times
- An optimized and active Google Business Profile
The grime is building up. Make sure the calls are coming to you.
