The Summer Strategy: Win More Window Cleaning Jobs Before Your Competitors Do
By Dipa Gandhi
Read it to me! Click the video below.
Summer is prime time for window cleaning contractors, but it’s also when competition is fiercest. The sun shines longer, customers become more aware of those streaks and grime on their windows, and demand surges. But if you’re not actively positioning your business ahead of the curve, you’ll miss out on some of the easiest revenue of the year.
While many window cleaners depend on word of mouth or repeat clients, those strategies alone may leave your schedule only half full. Meanwhile, your competitors are popping up all over search results, running ads, and stealing your spotlight.
The High Stakes of Summer Invisibility
During the summer months, homeowners and businesses alike want sparkling clean windows. But if your business doesn’t show up when they search, you’re essentially invisible—no matter how great your work is.
Here’s what’s working against you:
- Short Attention Spans: People are in a rush and will click the first few results they see.
- Heavy Competition: Summer is when every window cleaning company is marketing hard.
- Lost Leads: Every missed call or slow response time could mean a lost job to someone else.
Take the example of Scott, a window cleaner in Tampa, Florida. Last June, he relied solely on referrals. He landed a few decent jobs, but by August, he noticed newer companies ranking higher on Google and showing up in paid ads. He knew he had to change course when a longtime client said they almost booked someone else because Scott wasn’t easy to find online.
How to Win the Summer Surge
Whether you’re a solo operator or run a growing team, boosting your window cleaning business this summer requires strategic action. Here’s what to focus on:
1. Dial in Your Local SEO
Make sure your Google Business Profile is up-to-date and fully optimized:
- Add high-quality photos of recent jobs.
- Keep your hours and service areas accurate.
- Collect and respond to reviews.
Online reviews can increase conversion rates by 370%!
2. Launch Hyper-Targeted Google Ads
Paid ads get you immediate visibility—no waiting for organic rankings to climb.
- Focus on high-intent keywords like “window cleaner near me” or “residential window washing [city]”.
- Use location targeting to reach the most relevant customers.
- Highlight seasonal promotions in your ad copy (e.g., “Summer Window Special – Book Now & Save 15%”).
Tip: In lower-competition towns and suburbs, cost-per-click tends to be much lower, making Google Ads even more profitable.
3. Activate Past Customers
Don’t forget the goldmine you already have—past clients.
- Send a quick summer email or text with a limited-time offer.
- Use friendly language like, “We noticed it’s been a while since your last window cleaning—ready for a summer refresh?”
One contractor in Oregon used a simple reactivation campaign to bring in over $4,000 in repeat business in just three weeks.
4. Make It Easy to Reach You
When someone is ready to book, don’t make them jump through hoops.
- Add a “Call Now” button on your website and Google profile.
- Ensure your voicemail is professional and mentions summer availability.
- Respond to all web forms or missed calls within 15 minutes whenever possible.
The faster you reply, the more likely you are to book the job before your competitor does.
Real Growth Starts with Consistent Action
It’s easy to assume that the busy season will take care of itself. But growth doesn’t happen by accident. It happens when you consistently show up in the right places, at the right time, and offer customers a seamless experience.
Window cleaning may seem like a straightforward service, but in today’s digital-first world, visibility and responsiveness are just as important as streak-free glass.
Take action now. Whether that means launching your first ad campaign, updating your Google Business Profile, or reconnecting with your past clients, your summer schedule will thank you for it.
