Top Lead Generation Tips for Painters to Boost Business

By Dipa Gandhi

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Turning Paintbrushes into Profit Streams

Running a painting business isn’t just about flawless brushstrokes and eye-catching finishes. Generating consistent leads is the lifeblood of your business. Without a steady stream of clients, even the best painters face downtime and financial stress. Lead generation may seem daunting, but with a focused strategy, painters can stay busy year-round.

What’s Holding You Back from Getting Leads?

Many painters focus so intently on their craft that marketing takes a backseat. Others rely on outdated methods like word-of-mouth, which—while valuable—can’t scale as effectively in today’s competitive market. Here are some common pitfalls painters face:

No Online Presence: If potential clients can’t find you online, they’ll hire someone else who’s just a click away.
Lack of Follow-Up: Many contractors fail to respond quickly to inquiries, causing leads to grow cold.
Relying on One Lead Source: Putting all your eggs in one basket—like relying solely on referrals—limits your growth potential.

Proven Strategies to Boost Leads for Painters

1. Claim and Optimize Your Google Business Profile (GBP)

• Why it Matters: GBP is a free and powerful tool to make your business visible in local search results. Potential clients looking for painters in your area will often start here.
• How to Optimize:
• Add your business hours, address, and phone number.
• Upload photos of your best work to showcase your expertise.
• Encourage satisfied customers to leave reviews. A robust review profile boosts your ranking and credibility

2. Leverage Local Service Ads (LSAs)

• What Are LSAs? These ads appear at the very top of Google search results and are designed to connect service businesses with nearby customers.
• How to Get Results:
• Ensure your GBP is linked to your LSA account.
• Enable “Message Leads” to make it easier for clients to reach out.
• Monitor reviews and respond promptly—this influences your LSA ranking.

3. Invest in Paid Ads

Google Ads and Facebook Ads are game changers for painters. Here’s why:

• Google Ads target high-intent keywords like “interior painter near me,” while Facebook Ads are great for showcasing your work visually to a wider audience.
• Use location targeting to ensure your ads are seen only by people in your service area.

4. Showcase Your Work Online

A picture paints a thousand words, and so does a well-maintained portfolio:

• Social Media: Post before-and-after photos of your projects on Instagram and Facebook to attract local homeowners.
• Website Portfolio: Include high-quality images, testimonials, and a contact form.

5. Offer Seasonal Promotions

People often look for painters during certain seasons (e.g., summer for exterior work or winter for indoor projects).

• Create time-sensitive offers like “10% off for bookings in January.”
• Promote these deals through your website, social media, and email newsletters.

6. Partner with Related Businesses

Build relationships with realtors, interior designers, and home improvement contractors. When they recommend your services to their clients, you’re instantly trusted.

A Case Study: NYCA Contractors

NYCA Contractors, a family-owned cabinet refinishing business, struggled with high lead costs and a growing need for exclusive leads. They partnered with 99 Calls in 2020, shifting to high-quality PPC Ads that significantly boosted their lead generation. With a 20% conversion rate, NYCA saw over 1,200 leads from Google Ads and 637 from SEO in New York and New Jersey. Expanding into Philadelphia and Connecticut, they now generate 30-40 exclusive leads per month. Despite rising click costs, a steady flow of SEO leads continues to improve ROI, helping NYCA thrive across multiple states.

The Key to Lead Generation Success

Consistency is critical. By using a mix of organic and paid strategies, engaging with your audience, and showcasing your expertise, you can build a sustainable lead pipeline for your painting business. Each of these tips works best when tailored to your market, so start small and build from there.