Turn Clicks into Calls with These Video Content Tips

7 Game-Changing Video Ideas for Service Businesses

by Devon Osborne

Read it to me! Click the video below.

 

Videos aren't just for big brands and viral sensations anymore. For service area businesses, video content can be a game-changer in connecting with your audience and driving leads. But not all videos are created equal. Let’s dive into the types of video content that can turn your website and social media pages into lead-generation machines.

 

1. Customer Testimonial Videos

Nothing builds trust faster than real people vouching for your service. Customer testimonial videos let your audience hear directly from satisfied customers. Here are a few examples of how to use them:

• Film short, authentic testimonials (bonus points if they’re shot on-site with visible results).
• Post these on your homepage, social media, or even within Google Business Profile (GBP).
• Use captions for accessibility and to grab attention in a scroll-happy world.

Example: A roofer showcases a homeowner raving about how their leaky roof was fixed just before a major storm—a relatable story that resonates with prospects.

 

2. “Day in the Life” or Process Videos

People are curious. A behind-the-scenes look into your work builds transparency and humanizes your brand.

• Show your team in action, whether it’s unclogging a drain or installing solar panels.
• Keep it brief but engaging, under two minutes.
• Add a voiceover or text overlays to explain the steps.

Example: An electrician walks through rewiring a home, explaining safety measures and tips for homeowners—a mix of education and subtle self-promotion.

 

3. Before-and-After Transformations

The visual impact of a job well done is undeniable. Before-and-after videos pack a punch, showcasing your skills and the results clients can expect.

• Capture high-quality shots of your projects before starting and after finishing.
• Use smooth transitions to highlight the transformation.
• Pair with music or narration to keep it dynamic.

Example: A landscaping company shares a barren backyard morphing into a lush outdoor oasis—a surefire way to inspire new inquiries.

 

4. Educational or “How-To” Videos

These videos position you as an expert in your field. Plus, they provide value upfront, building trust and goodwill.

• Offer practical tips like how to detect plumbing leaks or maintain HVAC systems.
• Answer common questions you receive from customers.
• Break content into digestible chunks for easier sharing.

Example: A cleaning service demonstrates the best way to remove stubborn carpet stains—a topic bound to attract attention (and calls).

 

5. Seasonal Content

Seasonal videos tap into timely concerns and can lead to immediate bookings.

• Highlight services relevant to specific seasons, like gutter cleaning in the fall or HVAC maintenance in the summer.
• Use festive themes or holiday tie-ins to make content more engaging.
• Share these on social platforms to align with seasonal trends.

Example: A Christmas light installer shares time-lapse footage of their team transforming a home into a winter wonderland.

 

6. FAQs in Video Form

Addressing potential concerns upfront can reduce friction in the decision-making process.

• Create short clips answering the most common questions prospects have.
• Use a conversational tone and keep things simple.
• Embed them on your FAQ page or social media platforms.

Example: A painter answers, “How do I choose the right paint for my home?” while showcasing color swatches and project examples.

 

7. User-Generated Content (UGC)

Customers showcasing your work creates a sense of authenticity and community.

• Encourage customers to share videos of your completed work and tag your business.
• Share or repost these on your channels (with permission).
• Run contests to inspire more submissions.

Example: A happy client posts a video of their new deck installation, tagging your company—a golden marketing opportunity.