Want More Pool Opening Leads? Get Your LSA Running Now

By Dipa Gandhi

Pool season might feel far away, but for pool service contractors, the time to prepare is now. Waiting until spring to launch your Local Services Ads (LSAs) could mean missing out on a flood of ready-to-book customers.

Why Waiting Until Spring Could Cost You

Many pool service businesses make the mistake of delaying their marketing efforts until warm weather arrives. But by then:

• The competition is already ahead. Pool companies that started their LSA campaigns early have secured the top spots in search results.
• Ad approval delays set you back. Google’s LSA verification process can take weeks, sometimes longer if additional paperwork is needed.
• Customers are booking early. Homeowners start researching pool openings well before peak season. If you're not visible, they’ll call someone else.

Case Study: The Cost of Waiting

Last year, a Florida-based pool service company decided to hold off on LSAs until April. By the time their ads were approved, it was mid-May, and they had already lost weeks of prime business to competitors. Meanwhile, a competing company that launched LSAs in February secured steady leads before demand spiked. The difference? Thousands of dollars in lost revenue.

Get Your LSA Up and Running Before the Rush

To ensure your business is positioned for success, take these steps now:

1. Start the Google Screening Process Today

• LSAs require background checks, insurance verification, and licensing approval. This process takes time—starting now ensures you’re live when it matters.

2. Optimize Your GBP Profile

• Google pulls much of your LSA data from your Google Business Profile. Ensure your profile is accurate, complete, and loaded with high-quality reviews.

3. Set Up a Competitive Budget

• LSAs operate on a pay-per-lead basis. Establishing your budget early allows you to adjust based on lead volume as demand increases.

4. Encourage More Reviews Now

• LSAs favor businesses with strong customer ratings. Reach out to past clients for reviews to boost your credibility before peak season.

5. Create a Lead Management Plan

• Having a plan to handle inquiries quickly will maximize your conversion rate. A fast response time improves your LSA ranking and ensures potential customers don’t go elsewhere.

Learn more about LSAs to see if they're right for your business.

Don’t Let Another Pool Season Pass You By

Every year, pool companies scramble to capture leads just as demand skyrockets. Those who plan ahead reap the rewards, while those who wait find themselves scrambling to catch up.

Take action now. Start your LSA setup, optimize your online presence, and be ready to dominate the market when spring hits. Need help getting started? 99 Calls specializes in high-converting LSAs for service businesses—let’s get your phone ringing before the rush begins.